# Your AI growth engineer for paid acquisition

## Know what changed. See what it did to the business. Know what to change next.

Hendrik connects ad-platform activity with eligible commercial and customer evidence, investigates material changes, and prepares the next bounded campaign decision. It starts read-only, and nothing changes without human approval.

## Different from platform reporting

Ad platforms report delivery and their own attribution. Hendrik keeps those observations separate from orders, refunds, product cost, customer quality, inventory, and other governed business evidence that can change the decision.

## Different from BI

BI centralizes and visualizes data. Hendrik operates the loop after the dashboard: Watch, Investigate, Recommend, Approve and measure.

## Different from general AI

General AI starts with the context supplied for each prompt. Hendrik works from a governed workspace state with current evidence, definitions, constraints, previous work, and decision history.

## Product proof

The homepage provides a deterministic illustrative investigation with evidence, drivers, a bounded decision, and a context-preserving follow-up. Examples are modeled product workflows, not customer outcomes, forecasts, causal claims, or connector-availability claims.

## Evidence and control

Each real investigation uses only sources and fields that are connected, current, governed, and eligible for the question. Execution is available only through an applicable provider path with write access, policy checks, and authenticated approval.

## Fit and pricing

Hendrik is built for in-house paid-acquisition teams with material recurring decisions. The Hendrik plan is $1,000 per month.

## Frequently asked questions

### I already have Meta and Google Ads reporting. Why do I need Hendrik?

Ad platforms explain delivery and their own attribution. Hendrik checks those observations against the connected business evidence that can change the decision, such as orders, refunds, product cost, customer quality, and inventory.

### We already use Looker or BI. What does Hendrik add?

Keep it. BI centralizes and visualizes data. Hendrik is the operating layer that notices a material change, investigates it, prepares a bounded next move, and retains the measured outcome.

### Why not just use ChatGPT or Claude?

General AI reasons over the context supplied for each question. Hendrik works from a governed, continuously maintained workspace state with current evidence, definitions, constraints, and decision history.

### Can Hendrik change live campaigns?

Only when the applicable provider path, write access, policy, and approval controls are enabled. Every proposal identifies the exact account and before-and-after value. An authorized person must approve that proposal before execution.

### What data can I connect?

Hendrik is designed to use advertising, commerce, payment, CRM, lifecycle, analytics, and business-context evidence. Each investigation uses only sources and fields that are connected, current, governed, and eligible for that question.

### Who is Hendrik for?

In-house paid-acquisition and growth teams with meaningful recurring spend, multiple evidence sources, repeated investigation work, and a need for human control over consequential changes.

### Can I use Hendrik in read-only mode?

Yes. Read-only is the starting state. You can investigate and review recommendations without enabling campaign execution.