# Amazon Attribution integration for paid acquisition

Hendrik reads Amazon Attribution campaign, ad group, creative, and product reports for tagged off Amazon activity.

## Questions Hendrik can help answer

- What did tagged activity report in Amazon Attribution?
- Does marketplace stock change the value of more off Amazon traffic?
- Is the external campaign identity strong enough to compare?

## Illustrative example

### Examine tagged Meta traffic to Amazon

Same 14-day USD windows

*About this example: Synthetic data · illustrative analysis · Hendrik only acts with the permissions you give it.*

- Spend on tagged campaign (Meta Ads): US$6,000 → US$8,000
- Attributed detail-page views (Amazon Attribution): 9,000 → 14,400
- Current units available (Amazon Seller Central): 620 → 95

### What Hendrik checks

- **Verify tag identity:** Establish that the Meta campaign uses the relevant Attribution tag.
- **Confirm marketplace:** Keep the Attribution market aligned with Seller Central stock.
- **Review window:** Record the Attribution window before comparing periods.

### What Hendrik sees

Tagged Meta spend and attributed detail-page views increased, while available units fell to 95.

### What to do next

Pause the planned spend increase until replenishment is confirmed.

**Limit:** This does not prove Meta caused marketplace orders.

## What Amazon Attribution contributes

Use Amazon Attribution with an advertising integration and Seller Central to compare tagged traffic with available stock before increasing off-Amazon spend.

## Data Hendrik reads

- **Campaign performance:** Tagged campaign performance.
- **Ad group performance:** Ad group reports.
- **Creative performance:** Creative-level reports.
- **Product performance:** Product reports within the attribution program.

## Setup and access

- **Setup:** When enabled, sign in with Amazon Ads and select the attribution profile, advertiser, and marketplace.
- **Permissions:** Amazon Ads OAuth scope: advertising::campaign_management.
- **Accounts:** One Amazon Ads profile, advertiser, and country.
- **History:** The current product configuration defaults to 90 days. Hendrik shows the actual coverage after the first sync.
- **Refresh:** Configured data streams run daily. Hendrik shows the published freshness for each source after sync.
- **Setup timing:** Amazon Attribution starts its initial sync after authorization, account selection, and data checks. The duration depends on the selected account and history.
- **Actions:** Connecting reads Amazon Attribution reports. It does not create or change attribution tags.
- **Availability:** Your workspace shows Connect or Request access for your account.

## What you need to connect

- Confirm the attribution account, tag, marketplace, and window.
- Establish a real identity between the off-Amazon activity and Attribution record.
- Keep Attribution and Seller Central measures separate.

## Important limits

- It does not create a campaign identity for another ad platform.
- Attribution windows and methodology differ from ad platforms.
- Attributed Amazon outcomes must not be summed with Seller Central orders.

## Provider documentation

- [Amazon Attribution guide](https://advertising.amazon.com/help/GBT6KJJEM7NDJG6U)

## Start with Amazon Attribution

[Create a workspace and connect Amazon Attribution](https://app.withhendrik.com/auth?mode=sign-up&acquisition_channel=marketing&return_to=%2Fonboarding%2Factivation&cta_location=integration_markdown&landing_page_id=integration-amazon-attribution&integration=amazon-attribution)