# Amazon Attribution + Amazon Seller Central integration and analysis

Connect Amazon Attribution and Amazon Seller Central to Hendrik. Compare tagged off-Amazon results with Seller Central orders, financial events, listings, and stock.

## The question this stack can answer

Do attributed Amazon sales line up with Seller Central orders and stock?

## What Hendrik reads from each source

- **Amazon Attribution:** Tagged off Amazon activity shows what Amazon Attribution reports for that tag and destination.
- **Amazon Seller Central:** Marketplace orders, financial events, listings, and inventory show what happened in the Amazon marketplace.

## What you need to connect

- Use one explicit 28-day comparison window, time zone, market, and legal-entity scope before comparing values.
- Connected Amazon Attribution data with a known tagged destination and attribution window.
- Connected Seller Central account for the same marketplace, seller, and product scope.
- Keep provider-specific definitions visible and use an identity or product mapping only where it is established for this workspace.

## Important limits

- Tagged Amazon Attribution results need a real tag, destination, and window; they do not establish shared campaign identity elsewhere.
- Marketplace financial events and ad-attributed sales have different definitions and must not be added.

## Illustrative example

### Amazon Attribution + Amazon Seller Central review

Previous: 1–28 January. Current: 29 January–25 February. Both periods contain 28 days. Monetary values use USD and all timestamps use UTC.

*About this example: Synthetic data · illustrative analysis · Hendrik only acts with the permissions you give it.*

- attributed Amazon sales (USD, 28 days) (Amazon Attribution): 22,000 USD → 28,000 USD
- marketplace ordered product sales (USD, 28 days) (Amazon Seller Central): 82,000 USD → 79,000 USD

### What Hendrik checks

- **Tag and marketplace identity:** Check the Attribution tag, marketplace, attribution window, and the established identity of the external activity.
- **Marketplace order and financial scope:** Check Seller Central marketplace, order dates, financial-event types, listing status, and inventory snapshot date.
- **Explain the divergence:** Amazon Attribution: attributed Amazon sales (USD, 28 days) changed from 22,000 USD to 28,000 USD. Amazon Seller Central: marketplace ordered product sales (USD, 28 days) changed from 82,000 USD to 79,000 USD. Compare the timing and definitions before attributing one change to the other.

### What Hendrik sees

Amazon Attribution attributed Amazon sales rose. Seller Central marketplace ordered product sales fell.

### What to do next

Confirm marketplace and product scope, then use current stock and financial-event data to guide the next tagged-demand decision.

**Limit:** Attribution outcomes and Seller Central orders are not additive and need not share the same timing.

## Provider documentation

- [Amazon Attribution documentation](https://advertising.amazon.com/help/GBT6KJJEM7NDJG6U)
- [Amazon Seller Central documentation](https://sellercentral.amazon.com/help/hub)

## Start with this stack

[Create a workspace and connect Amazon Attribution + Amazon Seller Central](https://app.withhendrik.com/auth?mode=sign-up&acquisition_channel=marketing&return_to=%2Fonboarding%2Factivation&cta_location=integration_markdown&landing_page_id=combination-amazon-attribution-amazon-seller-central&combination=amazon-attribution-amazon-seller-central)