# Amazon Ads + Amazon Seller Central integration and analysis

Connect Amazon Ads and Amazon Seller Central to Hendrik. Review Amazon Ads attributed product activity beside Seller Central orders, financial events, listings, and current inventory in the same marketplace.

## The question this stack can answer

Are Amazon Ads results holding up in Seller Central?

## What Hendrik reads from each source

- **Amazon Ads:** Amazon Ads spend, delivery, and attributed sales show the advertising side of the marketplace question.
- **Amazon Seller Central:** Marketplace orders, financial events, listings, and inventory show what happened in the Amazon marketplace.

## What you need to connect

- Use one explicit 28-day comparison window, time zone, market, and legal-entity scope before comparing values.
- Connected Amazon Ads account for the stated marketplace and comparison window.
- Connected Seller Central account for the same marketplace, seller, and product scope.
- Keep provider-specific definitions visible and use an identity or product mapping only where it is established for this workspace.

## Important limits

- Amazon Ads attribution is not a deduplicated marketplace financial total or proof of incremental sales.
- Marketplace financial events and ad-attributed sales have different definitions and must not be added.

## Illustrative example

### Amazon Ads + Amazon Seller Central review

Previous: 1–28 January. Current: 29 January–25 February. Both periods contain 28 days. Monetary values use USD and all timestamps use UTC.

*About this example: Synthetic data · illustrative analysis · Hendrik only acts with the permissions you give it.*

- attributed sales (USD, 28 days) (Amazon Ads): 64,000 USD → 78,000 USD
- marketplace ordered product sales (USD, 28 days) (Amazon Seller Central): 82,000 USD → 79,000 USD
- amazon ads spend (USD, consecutive 28-day periods) (Amazon Ads): 21,000 USD → 26,000 USD

### What Hendrik checks

- **Profile and product scope:** Check Amazon Ads profile, marketplace, target changes, and advertised-product identity before interpreting attributed sales.
- **Marketplace order and financial scope:** Check Seller Central marketplace, order dates, financial-event types, listing status, and inventory snapshot date.
- **Explain the divergence:** Amazon Ads: attributed sales (USD, 28 days) changed from 64,000 USD to 78,000 USD. Amazon Seller Central: marketplace ordered product sales (USD, 28 days) changed from 82,000 USD to 79,000 USD. Compare the timing and definitions before attributing one change to the other.

### What Hendrik sees

Amazon Ads attributed sales and spend rose. Seller Central marketplace ordered product sales fell.

### What to do next

Confirm marketplace and product identity, then use stock and financial-event data to decide whether the advertised product can take more demand.

**Limit:** Amazon Ads attributed sales and Seller Central order value are separate measures and must not be added.

## Provider documentation

- [Amazon Ads documentation](https://advertising.amazon.com/resources/library/guides)
- [Amazon Seller Central documentation](https://sellercentral.amazon.com/help/hub)

## Start with this stack

[Create a workspace and connect Amazon Ads + Amazon Seller Central](https://app.withhendrik.com/auth?mode=sign-up&acquisition_channel=marketing&return_to=%2Fonboarding%2Factivation&cta_location=integration_markdown&landing_page_id=combination-amazon-seller-central-amazon-ads&combination=amazon-seller-central-amazon-ads)