# Google Ads + Stripe + HubSpot integration and analysis

Connect Google Ads, Stripe and HubSpot to Hendrik. Separate channel reporting, collected cash, and sales qualification before modifying paid acquisition.

## The question this stack can answer

Did more Google Ads leads become qualified customers and payments?

## What Hendrik reads from each source

- **Google Ads:** Spend, delivery, and Google reported conversions show the Google Ads side of the question.
- **Stripe:** Payments, refunds, and disputes show whether money was collected after an order was placed.
- **HubSpot:** Contacts, deals, and pipeline stages show whether paid leads become qualified pipeline.

## What you need to connect

- Use one explicit 28-day comparison window, time zone, market, and legal-entity scope before comparing values.
- Connected Google Ads account with spend and conversion reporting for the stated window.
- Connected Stripe account with payment, refund, and dispute data for the same legal entity.
- Connected HubSpot account with agreed lifecycle and deal-stage definitions.
- Keep provider-specific definitions visible and use an identity or product mapping only where it is established for this workspace.

## Important limits

- Google-reported conversion value is platform attribution, not incremental revenue or a deduplicated business total.
- Payments must not be added to storefront or marketplace revenue; transaction reconciliation needs a proven payment relationship.
- Contacts and deals do not automatically map to an ad-platform lead, website session, store order, or Stripe payment.

## Illustrative example

### Google Ads + Stripe + HubSpot review

Previous: 1–28 January. Current: 29 January–25 February. Both periods contain 28 days. Monetary values use USD and all timestamps use UTC. Reported lead volume and CRM wins describe different cohorts. Stripe adds collected payment data. Compare those stages without treating them as a joined funnel.

*About this example: Synthetic data · illustrative analysis · Hendrik only acts with the permissions you give it.*

- Reported lead conversions · selected Lead form submitted action (count, 28 days) (Google Ads): 210 → 260
- successful payment amount (USD, 28 days) (Stripe): 102,000 USD → 94,000 USD
- Won deals · close date in period (count, 28 days) (HubSpot): 34 → 29
- Google Ads spend (USD, consecutive 28-day periods) (Google Ads): 21,000 USD → 26,000 USD

### What Hendrik checks

- **Review Google Ads delivery:** Inspect spend or lead delivery, conversion definition, and the operator's dated campaign changes within Google Ads.
- **Read Stripe collection:** Stripe adds successful payments, failures, refunds, disputes, and collection timing. Check its scope before comparing it with sales records.
- **Read HubSpot qualification:** The third integration adds lead-to-qualified-sales-pipeline health. Review lifecycle stage definitions, owner assignment, and lag; it does not map a lead to a payment automatically.
- **Check measurement changes:** Record any change to CRM qualification, billing, or conversion settings before treating the directional movement as performance.

### What Hendrik sees

Google Ads reported lead conversions and spend rose. Stripe successful payment amount fell. HubSpot won deals fell.

### What to do next

Audit the HubSpot qualification definition and Stripe collection scope before adjusting Google Ads spend. If those definitions are stable, review the specific Google Ads campaigns with changed delivery and reassess qualified pipeline and collected payments after the selected campaign adjustment.

**Limit:** Paid-platform conversions, CRM qualification, and Stripe payments are three different measures. Do not construct a combined funnel or revenue attribution without a documented identity and timing model.

## Provider documentation

- [Google Ads documentation](https://support.google.com/google-ads/)
- [Stripe documentation](https://docs.stripe.com/reports)
- [HubSpot documentation](https://knowledge.hubspot.com/reports)

## Start with this stack

[Create a workspace and connect Google Ads + Stripe + HubSpot](https://app.withhendrik.com/auth?mode=sign-up&acquisition_channel=marketing&return_to=%2Fonboarding%2Factivation&cta_location=integration_markdown&landing_page_id=combination-google-ads-stripe-hubspot&combination=google-ads-stripe-hubspot)