# LinkedIn Ads + Amazon Attribution integration and analysis

Connect LinkedIn Ads and Amazon Attribution to Hendrik. Check whether a verified LinkedIn Ads tagged activity has the expected Amazon Attribution data for its marketplace.

## The question this stack can answer

What did Amazon Attribution see from tagged LinkedIn traffic?

## What Hendrik reads from each source

- **LinkedIn Ads:** Spend, lead volume, and delivery show the LinkedIn Ads side of the question.
- **Amazon Attribution:** Tagged off Amazon activity shows what Amazon Attribution reports for that tag and destination.

## What you need to connect

- Use one explicit 28-day comparison window, time zone, market, and legal-entity scope before comparing values.
- Connected LinkedIn Ads account with lead and delivery reporting for the stated window.
- Connected Amazon Attribution data with a known tagged destination and attribution window.
- Keep provider-specific definitions visible and use an identity or product mapping only where it is established for this workspace.

## Important limits

- A platform lead is not automatically a qualified lead, deal, or paid customer.
- Tagged Amazon Attribution results need a real tag, destination, and window; they do not establish shared campaign identity elsewhere.

## Illustrative example

### LinkedIn Ads + Amazon Attribution review

Previous: 1–28 January. Current: 29 January–25 February. Both periods contain 28 days. Monetary values use USD and all timestamps use UTC. This example assumes the named external campaign or message used the specified Amazon Attribution tag. Verify that relationship in your setup.

*About this example: Synthetic data · illustrative analysis · Hendrik only acts with the permissions you give it.*

- reported leads (count, 28 days) (LinkedIn Ads): 120 → 152
- attributed Amazon sales (USD, 28 days) (Amazon Attribution): 22,000 USD → 28,000 USD

### What Hendrik checks

- **Lead definition and delivery:** Check LinkedIn conversion rules, campaign and creative delivery, then compare the same lead definition across periods.
- **Tag and marketplace identity:** Check the Attribution tag, marketplace, attribution window, and the established identity of the external activity.
- **Explain the divergence:** LinkedIn Ads: reported leads (count, 28 days) changed from 120 to 152. Amazon Attribution: attributed Amazon sales (USD, 28 days) changed from 22,000 USD to 28,000 USD. Compare the timing and definitions before attributing one change to the other.

### What Hendrik sees

LinkedIn Ads reported leads rose. Amazon Attribution attributed Amazon sales rose.

### What to do next

Verify the campaign-to-tag relationship before using the result in a LinkedIn budget decision; reassess from the same tag definition.

**Limit:** Neither source proves that a LinkedIn impression caused an Amazon order.

## Provider documentation

- [LinkedIn Ads documentation](https://www.linkedin.com/help/lms)
- [Amazon Attribution documentation](https://advertising.amazon.com/help/GBT6KJJEM7NDJG6U)

## Start with this stack

[Create a workspace and connect LinkedIn Ads + Amazon Attribution](https://app.withhendrik.com/auth?mode=sign-up&acquisition_channel=marketing&return_to=%2Fonboarding%2Factivation&cta_location=integration_markdown&landing_page_id=combination-linkedin-ads-amazon-attribution&combination=linkedin-ads-amazon-attribution)