# LinkedIn Ads + HubSpot integration and analysis

Connect LinkedIn Ads and HubSpot to Hendrik. Use HubSpot pipeline movement to qualify LinkedIn Ads reported leads before a budget decision.

## The question this stack can answer

Are LinkedIn leads becoming qualified HubSpot pipeline?

## What Hendrik reads from each source

- **LinkedIn Ads:** Spend, lead volume, and delivery show the LinkedIn Ads side of the question.
- **HubSpot:** Contacts, deals, and pipeline stages show whether paid leads become qualified pipeline.

## What you need to connect

- Use one explicit 28-day comparison window, time zone, market, and legal-entity scope before comparing values.
- Connected LinkedIn Ads account with lead and delivery reporting for the stated window.
- Connected HubSpot account with agreed lifecycle and deal-stage definitions.
- Keep provider-specific definitions visible and use an identity or product mapping only where it is established for this workspace.

## Important limits

- A platform lead is not automatically a qualified lead, deal, or paid customer.
- Contacts and deals do not automatically map to an ad-platform lead, website session, store order, or Stripe payment.

## Illustrative example

### LinkedIn Ads + HubSpot review

Previous: 1–28 January. Current: 29 January–25 February. Both periods contain 28 days. Monetary values use USD and all timestamps use UTC. The example compares acquisition measures with CRM deal progression. A submitted lead and a qualified deal are different events, with different reporting dates.

*About this example: Synthetic data · illustrative analysis · Hendrik only acts with the permissions you give it.*

- reported leads (count, 28 days) (LinkedIn Ads): 120 → 152
- qualified deals created (count, 28 days) (HubSpot): 34 → 29

### What Hendrik checks

- **Lead definition and delivery:** Check LinkedIn conversion rules, campaign and creative delivery, then compare the same lead definition across periods.
- **Pipeline definition:** Check HubSpot form routing, deal stage definition, stage-history timing, and identity coverage before using pipeline movement.
- **Explain the divergence:** LinkedIn Ads: reported leads (count, 28 days) changed from 120 to 152. HubSpot: qualified deals created (count, 28 days) changed from 34 to 29. Compare the timing and definitions before attributing one change to the other.

### What Hendrik sees

LinkedIn Ads reported leads rose. HubSpot qualified deals created fell.

### What to do next

Review the quality of the reported lead increase with sales before changing budget; reassess after pipeline definitions are consistent.

**Limit:** LinkedIn reporting and HubSpot deals are not a verified lead-level join.

## Provider documentation

- [LinkedIn Ads documentation](https://www.linkedin.com/help/lms)
- [HubSpot documentation](https://knowledge.hubspot.com/reports)

## Start with this stack

[Create a workspace and connect LinkedIn Ads + HubSpot](https://app.withhendrik.com/auth?mode=sign-up&acquisition_channel=marketing&return_to=%2Fonboarding%2Factivation&cta_location=integration_markdown&landing_page_id=combination-linkedin-ads-hubspot&combination=linkedin-ads-hubspot)