# Shopify + Google Ads + Meta Ads integration and analysis

Connect Shopify, Google Ads and Meta Ads to Hendrik. Review two paid channels against the same store orders and refunds.

## The question this stack can answer

Which channel deserves the next budget increase?

## What Hendrik reads from each source

- **Shopify:** Orders, refunds, payment status, product cost coverage, and location inventory show what happened in the store.
- **Google Ads:** Spend, delivery, and Google reported conversions show the Google Ads side of the question.
- **Meta Ads:** Spend, delivery, and Meta reported conversions show the Meta Ads side of the question.

## What you need to connect

- Use one explicit 28-day comparison window, time zone, market, and legal-entity scope before comparing values.
- Connected Shopify order, refund, and inventory data for the same store and comparison window.
- Connected Google Ads account with spend and conversion reporting for the stated window.
- Connected Meta Ads account with delivery and conversion reporting for the stated window.
- Keep provider-specific definitions visible and use an identity or product mapping only where it is established for this workspace.

## Important limits

- Declared UTM text is not a verified ad-platform campaign identity; cost coverage and provenance control any margin claim.
- Google-reported conversion value is platform attribution, not incremental revenue or a deduplicated business total.
- Meta attribution remains separate from store, payment, or CRM outcomes; do not sum it with another platform’s conversion value.

## Illustrative example

### Shopify + Google Ads + Meta Ads review

Previous: 1–28 January. Current: 29 January–25 February. Both periods contain 28 days. Monetary values use USD and all timestamps use UTC. Net order value fell from $110,000 to $106,000 while refunds rose from $6,800 to $9,200. Google Ads: spend rose from $21,000 to $26,000 while platform conversion value rose from $88,000 to $105,000. Meta Ads: spend rose from $21,000 to $26,000 while platform conversion value rose from $71,000 to $82,000.

*About this example: Synthetic data · illustrative analysis · Hendrik only acts with the permissions you give it.*

- net order value (USD, 28 days) (Shopify): 110,000 USD → 106,000 USD
- reported conversion value (USD, 28 days) (Google Ads): 88,000 USD → 105,000 USD
- reported conversion value (USD, 28 days) (Meta Ads): 71,000 USD → 82,000 USD
- refund value (USD, orders from the prior 28-day cohort) (Shopify): 6,800 USD → 9,200 USD
- Google Ads spend (USD, consecutive 28-day periods) (Google Ads): 21,000 USD → 26,000 USD
- Meta Ads spend (USD, consecutive 28-day periods) (Meta Ads): 21,000 USD → 26,000 USD

### What Hendrik checks

- **Read Shopify net orders and refunds:** Use the store result as the commercial cross-check; do not allocate it across channels from these integrations alone.
- **Review Google Ads independently:** Inspect search, Shopping, and Performance Max delivery, spend, delivery, conversion configuration, and any operator-recorded changes.
- **Review Meta Ads independently:** The third integration adds a second delivery and reporting system. Compare its own spend and delivery pattern; do not add its conversion value to Google Ads's.
- **Find the controllable change:** Ask which channel changed budget, targeting, creative, landing destination, or conversion configuration during the period.

### What Hendrik sees

Shopify net order value fell and refund value rose. Google Ads reported higher conversion value as spend rose. Meta reported higher conversion value as spend rose.

### What to do next

Identify the Google Ads or Meta Ads change that best explains the divergence, then review a single reversal or adjustment. Reassess each channel’s local delivery measures and Shopify net orders while the other channel’s configuration is unchanged.

**Limit:** Two platform conversion reports are not a deduplicated revenue total. Shopify data does not establish channel causality.

## Provider documentation

- [Shopify documentation](https://help.shopify.com/en/manual/reports-and-analytics)
- [Google Ads documentation](https://support.google.com/google-ads/)
- [Meta Ads documentation](https://www.facebook.com/business/help)

## Start with this stack

[Create a workspace and connect Shopify + Google Ads + Meta Ads](https://app.withhendrik.com/auth?mode=sign-up&acquisition_channel=marketing&return_to=%2Fonboarding%2Factivation&cta_location=integration_markdown&landing_page_id=combination-shopify-google-ads-meta-ads&combination=shopify-google-ads-meta-ads)