# Shopify + Google Ads + Recharge integration and analysis

Connect Shopify, Google Ads and Recharge to Hendrik. Keep acquisition delivery separate from subscription renewal health while reviewing a revenue decline.

## The question this stack can answer

Did Google Ads bring less demand, or did renewals change?

## What Hendrik reads from each source

- **Shopify:** Orders, refunds, payment status, product cost coverage, and location inventory show what happened in the store.
- **Google Ads:** Spend, delivery, and Google reported conversions show the Google Ads side of the question.
- **Recharge:** Subscriptions, renewals, cancellations, and charges show the health of subscriber retention.

## What you need to connect

- Use one explicit 28-day comparison window, time zone, market, and legal-entity scope before comparing values.
- Connected Shopify order, refund, and inventory data for the same store and comparison window.
- Connected Google Ads account with spend and conversion reporting for the stated window.
- Connected Recharge account with comparable subscription, renewal, and cancellation definitions.
- Keep provider-specific definitions visible and use an identity or product mapping only where it is established for this workspace.

## Important limits

- Declared UTM text is not a verified ad-platform campaign identity; cost coverage and provenance control any margin claim.
- Google-reported conversion value is platform attribution, not incremental revenue or a deduplicated business total.
- Subscription outcomes can overlap commerce and payment records; no campaign cohort or customer match is assumed.

## Illustrative example

### Shopify + Google Ads + Recharge review

Previous: 1–28 January. Current: 29 January–25 February. Both periods contain 28 days. Monetary values use USD and all timestamps use UTC. Shopify net orders fell from $110,000 to $106,000 and refunds rose from $6,800 to $9,200. Google Ads: spend rose from $21,000 to $26,000 while platform conversion value rose from $88,000 to $105,000. Recharge renewals fell from 1,080 to 980.

*About this example: Synthetic data · illustrative analysis · Hendrik only acts with the permissions you give it.*

- net order value (USD, 28 days) (Shopify): 110,000 USD → 106,000 USD
- reported conversion value (USD, 28 days) (Google Ads): 88,000 USD → 105,000 USD
- successful renewals (count, 28 days) (Recharge): 1,080 → 980
- refund value (USD, orders from the prior 28-day cohort) (Shopify): 6,800 USD → 9,200 USD
- Google Ads spend (USD, consecutive 28-day periods) (Google Ads): 21,000 USD → 26,000 USD

### What Hendrik checks

- **Read completed Shopify revenue:** Review net orders and refunds as the storefront result.
- **Review Google Ads delivery:** Inspect search, Shopping, and Performance Max delivery, spend, and conversion settings as acquisition reporting.
- **Read Recharge renewal health:** The third integration adds renewal volume, cancellation, and failed-payment questions for existing subscribers. It must not be added to Shopify revenue.
- **Separate subscriber operations:** Check renewal dates, cancellation reasons, and dunning changes independently from campaign changes.

### What Hendrik sees

Shopify net order value fell and refund value rose. Google Ads reported higher conversion value as spend rose. Recharge successful renewals fell.

### What to do next

Inspect the Recharge renewal and payment-failure pattern before using the renewal dip to judge acquisition. In parallel, review the documented Google Ads campaign change and Shopify refunds; reassess each platform’s own results after the confirmed operational fix.

**Limit:** Recharge and Shopify can represent related commerce records. Do not add their revenue or treat a renewal as ad-attributed without a documented mapping.

## Provider documentation

- [Shopify documentation](https://help.shopify.com/en/manual/reports-and-analytics)
- [Google Ads documentation](https://support.google.com/google-ads/)
- [Recharge documentation](https://support.getrecharge.com/hc/en-us/articles/360044363954-Understanding-Recharge-Analytics)

## Start with this stack

[Create a workspace and connect Shopify + Google Ads + Recharge](https://app.withhendrik.com/auth?mode=sign-up&acquisition_channel=marketing&return_to=%2Fonboarding%2Factivation&cta_location=integration_markdown&landing_page_id=combination-shopify-google-ads-recharge&combination=shopify-google-ads-recharge)