# Shopify + TikTok Ads + TikTok Shop integration and analysis

Connect Shopify, TikTok Ads and TikTok Shop to Hendrik. Keep storefront revenue, paid delivery, and TikTok Shop sales as separate destination-specific questions.

## The question this stack can answer

Should TikTok traffic go to Shopify or TikTok Shop?

## What Hendrik reads from each source

- **Shopify:** Orders, refunds, payment status, product cost coverage, and location inventory show what happened in the store.
- **TikTok Ads:** Spend, delivery, and TikTok reported conversions show the TikTok Ads side of the question and its destination.
- **TikTok Shop:** Shop orders, settlements, products, and inventory show what happened in the TikTok Shop checkout.

## What you need to connect

- Use one explicit 28-day comparison window, time zone, market, and legal-entity scope before comparing values.
- Connected Shopify order, refund, and inventory data for the same store and comparison window.
- Connected TikTok Ads account with delivery and conversion reporting for the stated window.
- Connected TikTok Shop data for the same Shop, market, and comparison window.
- Keep provider-specific definitions visible and use an identity or product mapping only where it is established for this workspace.

## Important limits

- Declared UTM text is not a verified ad-platform campaign identity; cost coverage and provenance control any margin claim.
- TikTok attribution is not a verified order, payment, or customer relationship without an explicit mapping.
- Shop settlements, orders, and TikTok Ads reporting have distinct timing and attribution definitions.

## Illustrative example

### Shopify + TikTok Ads + TikTok Shop review

Previous: 1–28 January. Current: 29 January–25 February. Both periods contain 28 days. Monetary values use USD and all timestamps use UTC. Net order value fell from $110,000 to $106,000 while refunds rose from $6,800 to $9,200. TikTok Ads spend rose from $21,000 to $26,000 while platform conversion value rose from $38,000 to $45,000. TikTok Shop order value fell from $41,000 to $37,000. Website totals exclude synced Shop orders in this example. Check the origin of synced orders before comparing channels.

*About this example: Synthetic data · illustrative analysis · Hendrik only acts with the permissions you give it.*

- Website-channel net order value · excludes synced TikTok Shop orders (USD, 28 days) (Shopify): 110,000 USD → 106,000 USD
- reported conversion value (USD, 28 days) (TikTok Ads): 38,000 USD → 45,000 USD
- Shop order value (USD, 28 days) (TikTok Shop): 41,000 USD → 37,000 USD
- refund value (USD, orders from the prior 28-day cohort) (Shopify): 6,800 USD → 9,200 USD
- TikTok Ads spend (USD, consecutive 28-day periods) (TikTok Ads): 21,000 USD → 26,000 USD

### What Hendrik checks

- **Read Shopify storefront result:** Review net orders and refunds for the primary storefront only.
- **Review TikTok Ads delivery:** Inspect spend, destination URL, conversion configuration, and campaign changes within TikTok Ads.
- **Read TikTok Shop separately:** The third integration adds Shop order value, listing, stock, price, and fulfilment questions for a distinct checkout destination.
- **Check destination mix:** Review whether campaigns sent traffic to the storefront or TikTok Shop, using documented URLs and campaign settings.

### What Hendrik sees

Shopify website-channel net order value fell and refund value rose. TikTok Ads reported higher conversion value as spend rose. TikTok Shop order value fell.

### What to do next

Inspect TikTok Shop listing, stock, price, and fulfilment changes before altering TikTok Ads. Then review any documented destination change and reassess Shop order value and storefront orders separately after the correction.

**Limit:** TikTok Shop and the storefront can represent distinct orders. Do not add their revenue or assume TikTok Ads drove either destination without documented mapping. Fulfillment copies of TikTok Shop orders in a storefront are not additional sales.

## Provider documentation

- [Shopify documentation](https://help.shopify.com/en/manual/reports-and-analytics)
- [TikTok Ads documentation](https://ads.tiktok.com/help/)
- [TikTok Shop documentation](https://seller-us.tiktok.com/university/)

## Start with this stack

[Create a workspace and connect Shopify + TikTok Ads + TikTok Shop](https://app.withhendrik.com/auth?mode=sign-up&acquisition_channel=marketing&return_to=%2Fonboarding%2Factivation&cta_location=integration_markdown&landing_page_id=combination-shopify-tiktok-ads-tiktok-shop&combination=shopify-tiktok-ads-tiktok-shop)