# TikTok Ads + Amazon Attribution integration and analysis

Connect TikTok Ads and Amazon Attribution to Hendrik. Review a verified TikTok Ads destination tag with Amazon Attribution rather than inferring an Amazon outcome from TikTok reporting.

## The question this stack can answer

What did Amazon Attribution see from tagged TikTok traffic?

## What Hendrik reads from each source

- **TikTok Ads:** Spend, delivery, and TikTok reported conversions show the TikTok Ads side of the question and its destination.
- **Amazon Attribution:** Tagged off Amazon activity shows what Amazon Attribution reports for that tag and destination.

## What you need to connect

- Use one explicit 28-day comparison window, time zone, market, and legal-entity scope before comparing values.
- Connected TikTok Ads account with delivery and conversion reporting for the stated window.
- Connected Amazon Attribution data with a known tagged destination and attribution window.
- Keep provider-specific definitions visible and use an identity or product mapping only where it is established for this workspace.

## Important limits

- TikTok attribution is not a verified order, payment, or customer relationship without an explicit mapping.
- Tagged Amazon Attribution results need a real tag, destination, and window; they do not establish shared campaign identity elsewhere.

## Illustrative example

### TikTok Ads + Amazon Attribution review

Previous: 1–28 January. Current: 29 January–25 February. Both periods contain 28 days. Monetary values use USD and all timestamps use UTC. This example assumes the named external campaign or message used the specified Amazon Attribution tag. Verify that relationship in your setup.

*About this example: Synthetic data · illustrative analysis · Hendrik only acts with the permissions you give it.*

- reported conversion value (USD, 28 days) (TikTok Ads): 38,000 USD → 45,000 USD
- attributed Amazon sales (USD, 28 days) (Amazon Attribution): 22,000 USD → 28,000 USD
- TikTok Ads spend (USD, consecutive 28-day periods) (TikTok Ads): 21,000 USD → 26,000 USD

### What Hendrik checks

- **Destination and delivery mix:** Check TikTok Ads destination, conversion event, country and platform mix. Keep website and TikTok Shop outcomes separate.
- **Tag and marketplace identity:** Check the Attribution tag, marketplace, attribution window, and the established identity of the external activity.
- **Explain the divergence:** TikTok Ads: reported conversion value (USD, 28 days) changed from 38,000 USD to 45,000 USD. Amazon Attribution: attributed Amazon sales (USD, 28 days) changed from 22,000 USD to 28,000 USD. Compare the timing and definitions before attributing one change to the other.

### What Hendrik sees

TikTok Ads reported higher conversion value as spend rose. Amazon Attribution attributed Amazon sales rose.

### What to do next

Confirm the tagged destination before using Attribution data to change TikTok spend; reassess under the same measurement setup.

**Limit:** TikTok Ads reporting and Amazon Attribution cannot be added as one sales total.

## Provider documentation

- [TikTok Ads documentation](https://ads.tiktok.com/help/)
- [Amazon Attribution documentation](https://advertising.amazon.com/help/GBT6KJJEM7NDJG6U)

## Start with this stack

[Create a workspace and connect TikTok Ads + Amazon Attribution](https://app.withhendrik.com/auth?mode=sign-up&acquisition_channel=marketing&return_to=%2Fonboarding%2Factivation&cta_location=integration_markdown&landing_page_id=combination-tiktok-ads-amazon-attribution&combination=tiktok-ads-amazon-attribution)