# WooCommerce + Google Ads integration and analysis

Connect WooCommerce and Google Ads to Hendrik. Check whether Google Ads reported conversion value agrees with WooCommerce store-level net order and refund movement.

## The question this stack can answer

Google Ads looks stronger. Are WooCommerce sales up too?

## What Hendrik reads from each source

- **WooCommerce:** Orders, refunds included in net order value, product history, customers, and current inventory show what happened in the store.
- **Google Ads:** Spend, delivery, and Google reported conversions show the Google Ads side of the question.

## What you need to connect

- Use one explicit 28-day comparison window, time zone, market, and legal-entity scope before comparing values.
- Connected WooCommerce orders and refunds for the same store and comparison window.
- Connected Google Ads account with spend and conversion reporting for the stated window.
- Keep provider-specific definitions visible and use an identity or product mapping only where it is established for this workspace.

## Important limits

- WooCommerce campaign attribution fields are unavailable; current data does not establish campaign revenue, historical COGS, settlement, or profit.
- Google-reported conversion value is platform attribution, not incremental revenue or a deduplicated business total.

## Illustrative example

### WooCommerce + Google Ads review

Previous: 1–28 January. Current: 29 January–25 February. Both periods contain 28 days. Monetary values use USD and all timestamps use UTC.

*About this example: Synthetic data · illustrative analysis · Hendrik only acts with the permissions you give it.*

- net order value (USD, all store channels, 28 days) (WooCommerce): 96,000 USD → 93,000 USD
- reported conversion value (USD, 28 days) (Google Ads): 88,000 USD → 105,000 USD
- refund value (USD, orders from the prior 28-day cohort) (WooCommerce): 5,600 USD → 7,900 USD
- Google Ads spend (USD, consecutive 28-day periods) (Google Ads): 21,000 USD → 26,000 USD

### What Hendrik checks

- **Order and refund dates:** Compare WooCommerce net order value with refund creation and original-order timing. WooCommerce does not supply campaign attribution.
- **Conversion and delivery settings:** Check Google Ads conversion actions, attribution window, change events, and campaign mix before interpreting reported value or leads.
- **Explain the divergence:** WooCommerce: net order value (USD, all store channels, 28 days) changed from 96,000 USD to 93,000 USD. Google Ads: reported conversion value (USD, 28 days) changed from 88,000 USD to 105,000 USD. Compare the timing and definitions before attributing one change to the other.

### What Hendrik sees

WooCommerce net order value fell and refund value rose. Google Ads reported higher conversion value as spend rose.

### What to do next

Resolve the aggregate discrepancy before changing the budget; reassess when definitions and comparable store outcomes are clear.

**Limit:** WooCommerce has no campaign attribution here, so this is not campaign revenue or profit analysis.

## Provider documentation

- [WooCommerce documentation](https://woocommerce.com/document/woocommerce-analytics/)
- [Google Ads documentation](https://support.google.com/google-ads/)

## Start with this stack

[Create a workspace and connect WooCommerce + Google Ads](https://app.withhendrik.com/auth?mode=sign-up&acquisition_channel=marketing&return_to=%2Fonboarding%2Factivation&cta_location=integration_markdown&landing_page_id=combination-woocommerce-google-ads&combination=woocommerce-google-ads)