# LinkedIn Ads integration for paid acquisition

Hendrik reads LinkedIn Ads accounts, campaign groups, campaigns, creatives, conversion rules, and campaign or creative analytics so you can compare lead volume with CRM quality.

## Questions Hendrik can help answer

- Did reported leads become qualified deals?
- Did a conversion rule change the reported count?
- Which campaign action is supported by lead quality?

## Illustrative example

### Test whether more leads mean more pipeline

Same 30-day USD windows

*About this example: Synthetic data · illustrative analysis · Hendrik only acts with the permissions you give it.*

- Spend (LinkedIn Ads): US$15,000 → US$19,000
- Reported leads (LinkedIn Ads): 80 → 126
- New qualified deals (HubSpot): 21 → 19

### What Hendrik checks

- **Check conversion rules:** Confirm the LinkedIn lead definition did not change.
- **Check CRM stage rules:** Use the same qualified-deal definition in both windows.
- **Review identity coverage:** Do not assume all ad leads are matched to CRM records.

### What Hendrik sees

Reported leads increased, but new qualified deals fell.

### What to do next

Do not scale on lead count alone; review campaign quality with sales.

**Limit:** This comparison is not a verified lead-to-deal attribution analysis.

## What LinkedIn Ads contributes

Use LinkedIn Ads with HubSpot or Salesforce to see whether reported lead growth became qualified pipeline.

## Data Hendrik reads

- **Accounts:** Advertising account records.
- **Campaigns:** Campaign groups and campaigns.
- **Creatives:** Creative records and creative analytics.
- **Conversion rules:** Configured conversion definitions.
- **Campaign analytics:** Campaign-level delivery reports.

## Setup and access

- **Setup:** When enabled, sign in with LinkedIn and select the advertising account.
- **Permissions:** LinkedIn OAuth permissions: r_ads and r_ads_reporting.
- **Accounts:** One LinkedIn advertising account.
- **History:** The current product configuration defaults to 90 days. Hendrik shows the actual coverage after the first sync.
- **Refresh:** Configured data streams run from every 6 hours to daily. Hendrik shows the published freshness for each source after sync.
- **Setup timing:** LinkedIn Ads starts its initial sync after authorization, account selection, and data checks. The duration depends on the selected account and history.
- **Actions:** Connecting reads LinkedIn Ads data. It does not change campaigns, creatives, or targeting.
- **Availability:** Your workspace shows Connect or Request access for your account.

## What you need to connect

- Confirm the ad account and conversion-rule definition.
- Use a comparable completed reporting period.
- Define the CRM stage that counts as qualified.

## Important limits

- LinkedIn leads are not automatically qualified pipeline.
- An account-wide CRM comparison is not campaign-level attribution.
- Creative analytics do not establish creative causality.

## Provider documentation

- [LinkedIn Marketing API](https://learn.microsoft.com/en-us/linkedin/marketing/)

## Start with LinkedIn Ads

[Create a workspace and connect LinkedIn Ads](https://app.withhendrik.com/auth?mode=sign-up&acquisition_channel=marketing&return_to=%2Fonboarding%2Factivation&cta_location=integration_markdown&landing_page_id=integration-linkedin-ads&integration=linkedin-ads)