# TikTok Shop integration for paid acquisition

Hendrik reads TikTok Shop orders, order items, statements, settlements, products, and inventory so you can assess marketplace demand without mixing it with TikTok Ads reporting.

## Questions Hendrik can help answer

- Do Shop orders and settlement timing support the current demand pace?
- Is stock limiting a promoted Shop product?
- Did marketplace fees or returns change the result?

## Illustrative example

### Check Shop stock before more demand

Same 14-day USD windows

*About this example: Synthetic data · illustrative analysis · Hendrik only acts with the permissions you give it.*

- Spend (TikTok Ads): US$9,000 → US$12,000
- Shop orders (TikTok Shop): 1,020 → 1,170
- Units in stock for promoted SKU (TikTok Shop): 2,400 → 220

### What Hendrik checks

- **Confirm destination:** Verify that the campaign sends users to the Shop product.
- **Review inventory timestamp:** Treat stock as a current snapshot.
- **Check settlement dates:** Do not substitute settled amount for orders in the period.

### What Hendrik sees

Shop orders increased, but stock for the promoted SKU fell to a low current level.

### What to do next

Limit further promotion of the SKU until replenishment is confirmed.

**Limit:** The example does not attribute Shop orders to individual ads.

## What TikTok Shop contributes

Use TikTok Shop with TikTok Ads to compare marketplace orders, returns, settlement timing, fees, and stock with ad delivery.

## Data Hendrik reads

- **Orders:** Shop order facts.
- **Order items:** Product-level order items.
- **Statements and settlements:** Marketplace financial records with their own timing.
- **Inventory:** Shop product inventory.

## Setup and access

- **Setup:** When enabled, sign in with TikTok Shop and confirm the Shop and region.
- **Permissions:** TikTok Shop permissions: seller authorization, finance, order, and basic product read access.
- **Accounts:** One Shop, identified by shop ID, shop cipher, and region.
- **History:** The current product configuration defaults to 90 days. Hendrik shows the actual coverage after the first sync.
- **Refresh:** Configured data streams run from hourly to every 6 hours. Hendrik shows the published freshness for each source after sync.
- **Setup timing:** TikTok Shop starts its initial sync after authorization, account selection, and data checks. The duration depends on the selected account and history.
- **Actions:** Connecting reads TikTok Shop orders, settlement, product, and inventory data. It does not change Shop listings or inventory.
- **Availability:** Your workspace shows Connect or Request access for your account.

## What you need to connect

- Confirm the Shop and market scope in the workspace.
- Use the same currency and completed reporting windows.
- Keep order, statement, and settlement dates separate.

## Important limits

- Settlement timing is not order timing.
- TikTok Ads reported conversions must remain separate from Shop orders.
- Inventory availability does not prove historical stock.

## Provider documentation

- [TikTok Shop developer documentation](https://partner.tiktokshop.com/docv2/page/64b9eaa3e2e6d404b2a63c24)

## Start with TikTok Shop

[Create a workspace and connect TikTok Shop](https://app.withhendrik.com/auth?mode=sign-up&acquisition_channel=marketing&return_to=%2Fonboarding%2Factivation&cta_location=integration_markdown&landing_page_id=integration-tiktok-shop&integration=tiktok-shop)