# Hendrik

> Hendrik is the AI growth engineer for paid acquisition. It connects advertising activity with eligible commercial and customer evidence, investigates material changes, and prepares the next bounded campaign decision for human review.

Know what changed. See what it did to the business. Know what to change next.

The AI that already knows your acquisition system. Hendrik organizes the work as Watch → Investigate → Recommend → Approve and measure, while keeping evidence, definitions, limitations, and decision history together.

Hendrik can recommend broadly. It can act only inside your rules. Accounts start read-only. Every live change shows the exact account, before-and-after values, guardrails, measurement plan, and rollback availability; an authorized person must approve that proposal.

The founder-led demo is a 30-minute working session about the prospect's real paid-acquisition setup, current decisions, evidence systems, and whether Hendrik is useful for the team today.

Hendrik's data-source catalog includes 18 sources. Advertising: Meta Ads, Google Ads, TikTok Ads, Amazon Ads, LinkedIn Ads, and Amazon Attribution. Commerce and marketplaces: Shopify, WooCommerce, Google Merchant Center, TikTok Shop, and Amazon Seller Central. Analytics: Google Analytics 4 and PostHog. CRM and lifecycle: HubSpot, Salesforce, and Klaviyo. Payments and subscriptions: Stripe and Recharge.

## Product

- [Hendrik: the AI that already knows your acquisition system](https://withhendrik.com/index.md): How Hendrik differs from ad-platform reporting, BI, and general AI by keeping eligible business evidence, investigation, approval, and measurement together.
- [Pricing and plans](https://withhendrik.com/pricing/index.md): The $1,000 monthly Hendrik plan, included capacity, Enterprise differences, Analysis Credit policy, and approval boundary.

## Evaluation

- [Founder-led Hendrik demo](https://withhendrik.com/demo/index.md): How the 30-minute founder-led working session evaluates Hendrik against a prospect's real paid-acquisition workflow, evidence systems, and operating needs.

## Legal

- [Privacy Policy](https://withhendrik.com/legal/privacy-policy/v/2026-08-01/index.md): The Privacy Policy for personal-data handling, rights, retention, transfers, security, and service operations.
- [Privacy Policy](https://withhendrik.com/legal/privacy-policy/index.md): The Privacy Policy for personal-data handling, rights, retention, transfers, security, and service operations.
- [Terms of Service](https://withhendrik.com/legal/terms-of-service/v/2026-08-01/index.md): The Terms governing business use, accounts, payment, service controls, warranties, liability, and termination.
- [Terms of Service](https://withhendrik.com/legal/terms-of-service/index.md): The Terms governing business use, accounts, payment, service controls, warranties, liability, and termination.
- [Data Processing Agreement](https://withhendrik.com/legal/data-processing-agreement/index.md): The Data Processing Agreement covering instructions, security measures, subprocessors, transfers, assistance, audits, and deletion duties.
- [Subprocessor and Third-Party Provider List](https://withhendrik.com/legal/subprocessor-list/index.md): The Provider List with purposes, data categories, processing locations, transfer safeguards, and enablement state.