Meta, LinkedIn, and Google
Daily management of structure, bidding, budget, and audiences. Not a monthly check-in, but continuous steering toward lead quality.
- Account structure
- Bidding strategy
- Audiences & exclusions
For lead-driven companies
We take paid marketing off your plate.
From strategy to execution: Hendrik runs your paid marketing with senior operators, engineers, and smart automation. We optimize for pipeline, CAC, and lead quality — not activity. No noise. No handoff theater. No retainer without ownership.
- −42%CAC within 60 days
- 3.1×more SQL volume
- 14 daysto first test live
Trusted by teams in
B2B SaaS
Fintech
Recruiting
Education
D2C
Marketplaces
§01
What Hendrik takes off your plate.
From channel strategy to CRM feedback loops. One team owns the full paid-marketing system: planning, execution, measurement, and iteration.
Hooks, scripts, and statics
New variants built from proven angles, written for your ICP and tested against real buying intent. Not generic. Measurable.
- Creative testing matrix
- Founder‑led & UGC
- Iteration on winners
Pages that convert
Landing pages aligned with search intent, ad promise, and next step. Built for fast testing, not endless design cycles.
- Test live within 72 hours
- A/B structure from day one
- Server‑side analytics
CAPI, server-side, CRM loop
Measurement all the way into your CRM, so platforms learn from quality, not just form fills.
- GTM server‑side
- Meta CAPI & LinkedIn CAPI
- CRM feedback loop
No PDF after the fact
Live visibility, clear decisions, and a compact weekly review with the people doing the work.
- Live work board
- Weekly pipeline review
- One-page monthly close
Accountable for results
We steer toward pipeline, CAC, and quality. If something does not work, it gets changed or killed. No hour-selling dressed up as strategy.
- Month-to-month
- Results over hours
- One dedicated point of contact
§02
How Hendrik works.
Four steps. Short, careful, and fast. The goal: first tests live within fourteen days.
-
01
Days 0–3
Audit & intake
We review your accounts, tracking, CRM, and pipeline. No endless questionnaires; we find the leaks ourselves.
- Account audit
- CRM and pipeline scan
- ICP refinement
-
02
Days 4–10
Plan + tracking cleanup
Channel plan, budget allocation, and server‑side tracking are in place before additional spend goes live.
- Channel and budget plan
- Server‑side tracking
- CRM feedback loop
-
03
Days 10–14
First tests live
Creatives, landing pages, and campaigns go live. From here, we move into a fixed rhythm of measuring, deciding, and improving.
- Creatives + landing pages
- Campaign structure
- Daily control
-
04
Ongoing
Scale & steer
Scale winners, cut losers, and feed CRM signal back into the channels. One team, one plan, one line of accountability.
- Scaling on SQL cost
- Weekly review
- Month-to-month
§03
Work board, live.
A typical day at Hendrik: proposed actions, active work, and what just shipped — visible to you, not buried in a monthly report.
Scrape competitor ad libraries and cluster angles
Generate 40 static ads from winning hooks
Build 6 landing-page variants for high-intent search
Test hero offer against form-first layout
Shift budget to the top 5 ad sets by CAC
Retarget cart abandoners with dynamic creative
Scale winning Meta ad sets from €200 to €2k per day
Weekly report with CAC, lead quality, and pipeline value
§04
Software, agency, or Hendrik.
In practice, you choose between doing it yourself, outsourcing tasks, or buying ownership. Here is the difference.
Hendrik
Dedicated team, engineering-led
Marketing software
You remain the operator
Traditional agency
More meetings, less ownership
Execution
Senior operators + engineers
Templates and automation
Manual account management
Speed
Days, not weeks
Fast if you make time
Rounds and waiting time
Ownership
Full responsibility
You remain accountable
Spread across layers
Decisions
Based on live signals
Dashboards without judgment
After the fact in reports
Transparency
Live work board + concise review
Dashboard access
Monthly report and status call
Accountable for
Pipeline, CAC, and quality
Adoption by your team
Hours and deliverables
§05
Results without the noise.
No logo wall as decoration. Just numbers that say something about pipeline, cost, and quality.
−52%less waste on Meta
"The leads were cheap, but not good. Hendrik pushed CRM feedback back into Meta and made it clear which campaigns were creating real value."
72 hoursto first test live
"New landing pages used to take weeks. Now we have tests live within days, including tracking and reporting."
3.1×more SQL volume in Q3
"For the first time, paid marketing moves faster than our internal planning. Strategy, execution, and technical work finally run in one rhythm."
Q1 2026 — limited partnerships
Let Hendrik take paid marketing off your plate.
Send a short note on where things stand. Within one business day, we will tell you honestly whether Hendrik is a fit — and if so, where we would start.
- Account and tracking audit
- One-page plan
- Dedicated operator + engineer
- First tests within 14 days
- Month-to-month
- No retainer without ownership