About Hendrik

Decision work for paid acquisition.

What Hendrik does

Hendrik is the AI growth engineer for in-house teams that run paid acquisition. It helps an advertising expert make a better business decision from advertising and commercial evidence, then carry an approved decision through to a measured outcome. It keeps the investigation, decision, approval, execution, and measurement record together.

The evidence boundary

Ad platforms report delivery and their own attribution. Hendrik can also use eligible commerce, payment, analytics, CRM, lifecycle, and business-context evidence. It states what supports a conclusion, what is stale or excluded, and what is unavailable. It does not invent completeness from a connected logo or a successful OAuth flow.

The control boundary

Hendrik starts read-only. A provider change needs the applicable provider path, write access, policy controls, and authenticated human approval. Hendrik is not an attribution oracle, generic dashboard, autonomous media buyer, or campaign-launching service.