Google Ads
Spend, delivery, and Google reported conversions show the Google Ads side of the question.
How to connect Google AdsGoogle Ads + HubSpot
Are Google Ads leads becoming qualified HubSpot pipeline?
Connect Google Ads and HubSpot to Hendrik. Check whether Google Ads reported leads are accompanied by HubSpot qualified-deal movement under the same definition.
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Google Ads + HubSpot review
Previous: 1–28 January. Current: 29 January–25 February. Both periods contain 28 days. Monetary values use USD and all timestamps use UTC. The example compares acquisition measures with CRM deal progression. A submitted lead and a qualified deal are different events, with different reporting dates.
| Metric | Previous | Current |
|---|---|---|
| Google AdsReported lead conversions · selected Lead form submitted action (count, 28 days) | 210 | 260 |
| HubSpotqualified deals created (count, 28 days) | 34 | 29 |
| Google Adsspend (USD, consecutive 28-day periods) | 21,000 USD | 26,000 USD |
What Hendrik checks
Conversion and delivery settings
Check Google Ads conversion actions, attribution window, change events, and campaign mix before interpreting reported value or leads.
Pipeline definition
Check HubSpot form routing, deal stage definition, stage-history timing, and identity coverage before using pipeline movement.
Explain the divergence
Google Ads: Reported lead conversions · selected Lead form submitted action (count, 28 days) changed from 210 to 260. HubSpot: qualified deals created (count, 28 days) changed from 34 to 29. Compare the timing and definitions before attributing one change to the other.
About this example Synthetic data · Illustrative analysis · Changes require your approval.
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One analysis, different integrations
What each integration adds
HubSpot
Contacts, deals, and pipeline stages show whether paid leads become qualified pipeline.
How to connect HubSpotConnect your stack
Set up each integration in one workspace.
- Create your Hendrik account. Choose a workspace for your business.
- Connect your data. Use each integration’s setup instructions above. Availability and permissions are shown in your workspace.
- Ask your first question. Hendrik uses the available data and tells you when a comparison needs more history or more data.
Requirements and data limits
What you need
- Use one explicit 28-day comparison window, time zone, market, and legal-entity scope before comparing values.
- Connected Google Ads account with spend and conversion reporting for the stated window.
- Connected HubSpot account with agreed lifecycle and deal-stage definitions.
- Keep provider-specific definitions visible and use an identity or product mapping only where it is established for this workspace.
Keep these differences in mind
- Google-reported conversion value is platform attribution, not incremental revenue or a deduplicated business total.
- Contacts and deals do not automatically map to an ad-platform lead, website session, store order, or Stripe payment.
- An aggregate lead-to-deal comparison is not campaign attribution.
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