Google Ads + LinkedIn Ads

How are Google Ads and LinkedIn Ads pacing against each other?

Connect Google Ads and LinkedIn Ads to Hendrik. Review Google Ads and LinkedIn Ads delivery with each platform’s different conversion and lead definitions visible.

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Google Ads + LinkedIn Ads review

Previous: 1–28 January. Current: 29 January–25 February. Both periods contain 28 days. Monetary values use USD and all timestamps use UTC.

MetricPreviousCurrent
Google Adsreported conversion value (USD, 28 days)88,000 USD105,000 USD
LinkedIn Adsreported leads (count, 28 days)120152
Google Adsspend (USD, consecutive 28-day periods)21,000 USD26,000 USD

What Hendrik checks

  1. Conversion and delivery settings

    Check Google Ads conversion actions, attribution window, change events, and campaign mix before interpreting reported value or leads.

  2. Lead definition and delivery

    Check LinkedIn conversion rules, campaign and creative delivery, then compare the same lead definition across periods.

  3. Explain the divergence

    Google Ads: reported conversion value (USD, 28 days) changed from 88,000 USD to 105,000 USD. LinkedIn Ads: reported leads (count, 28 days) changed from 120 to 152. Compare the timing and definitions before attributing one change to the other.

About this example Synthetic data · Illustrative analysis · Changes require your approval.

How Hendrik handles your data

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One analysis, different integrations

What each integration adds

Connect your stack

Set up each integration in one workspace.

  1. Create your Hendrik account. Choose a workspace for your business.
  2. Connect your data. Use each integration’s setup instructions above. Availability and permissions are shown in your workspace.
  3. Ask your first question. Hendrik uses the available data and tells you when a comparison needs more history or more data.
Requirements and data limits

What you need

  • Use one explicit 28-day comparison window, time zone, market, and legal-entity scope before comparing values.
  • Connected Google Ads account with spend and conversion reporting for the stated window.
  • Connected LinkedIn Ads account with lead and delivery reporting for the stated window.
  • Keep provider-specific definitions visible and use an identity or product mapping only where it is established for this workspace.

Keep these differences in mind

  • Google-reported conversion value is platform attribution, not incremental revenue or a deduplicated business total.
  • A platform lead is not automatically a qualified lead, deal, or paid customer.
  • Google Ads conversions and LinkedIn leads are not a common or deduplicated outcome.

Your data. Your next step.

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