LinkedIn Ads
Spend, lead volume, and delivery show the LinkedIn Ads side of the question.
How to connect LinkedIn AdsLinkedIn Ads + Salesforce
Are LinkedIn leads becoming qualified Salesforce pipeline?
Connect LinkedIn Ads and Salesforce to Hendrik. Use Salesforce stage and campaign data to test the business quality of LinkedIn Ads reported leads.
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LinkedIn Ads + Salesforce review
Previous: 1–28 January. Current: 29 January–25 February. Both periods contain 28 days. Monetary values use USD and all timestamps use UTC. The example compares acquisition measures with CRM deal progression. A submitted lead and a qualified deal are different events, with different reporting dates.
| Metric | Previous | Current |
|---|---|---|
| LinkedIn Adsreported leads (count, 28 days) | 120 | 152 |
| Salesforcequalified opportunities created (count, 28 days) | 28 | 24 |
What Hendrik checks
Lead definition and delivery
Check LinkedIn conversion rules, campaign and creative delivery, then compare the same lead definition across periods.
Opportunity and campaign definition
Check Salesforce record type, stage history, campaign membership, and identity coverage before using opportunity movement.
Explain the divergence
LinkedIn Ads: reported leads (count, 28 days) changed from 120 to 152. Salesforce: qualified opportunities created (count, 28 days) changed from 28 to 24. Compare the timing and definitions before attributing one change to the other.
About this example Synthetic data · Illustrative analysis · Changes require your approval.
How Hendrik handles your dataWant Hendrik to answer this with your data?
One analysis, different integrations
What each integration adds
Salesforce
Leads, opportunities, stages, and campaign membership show whether paid leads become qualified opportunities.
How to connect SalesforceConnect your stack
Set up each integration in one workspace.
- Create your Hendrik account. Choose a workspace for your business.
- Connect your data. Use each integration’s setup instructions above. Availability and permissions are shown in your workspace.
- Ask your first question. Hendrik uses the available data and tells you when a comparison needs more history or more data.
Requirements and data limits
What you need
- Use one explicit 28-day comparison window, time zone, market, and legal-entity scope before comparing values.
- Connected LinkedIn Ads account with lead and delivery reporting for the stated window.
- Connected Salesforce org with agreed lead, opportunity, and stage definitions.
- Keep provider-specific definitions visible and use an identity or product mapping only where it is established for this workspace.
Keep these differences in mind
- A platform lead is not automatically a qualified lead, deal, or paid customer.
- CRM campaign and opportunity records require an established identity relationship before attribution claims.
- Campaign membership alone does not establish LinkedIn causal credit.
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