Shopify
Orders, refunds, payment status, product cost coverage, and location inventory show what happened in the store.
How to connect ShopifyShopify + Google Ads
Ad results look better. Do your Shopify orders agree?
Connect Shopify and Google Ads to Hendrik. Compare ad spend and reported conversions with orders and refunds before you increase your budget.
See Hendrik at work
Ad value rose. Net order value fell.
Previous: 1–28 January. Current: 29 January–25 February. Both periods contain 28 days. Monetary values use USD and all timestamps use UTC.
| Metric | Previous | Current |
|---|---|---|
| Shopifynet order value (USD, 28 days) | 110,000 USD | 106,000 USD |
| Google Adsreported conversion value (USD, 28 days) | 88,000 USD | 105,000 USD |
| Shopifyrefund value (USD, orders from the prior 28-day cohort) | 6,800 USD | 9,200 USD |
| Google Adsspend (USD, consecutive 28-day periods) | 21,000 USD | 26,000 USD |
What Hendrik checks
Order and refund cohorts
Compare Shopify net order value with refunds by original order cohort. Keep paid status and the store currency visible.
Conversion and delivery settings
Check Google Ads conversion actions, attribution window, change events, and campaign mix before interpreting reported value or leads.
Explain the divergence
Shopify: net order value (USD, 28 days) changed from 110,000 USD to 106,000 USD. Google Ads: reported conversion value (USD, 28 days) changed from 88,000 USD to 105,000 USD. Compare the timing and definitions before attributing one change to the other.
About this example Synthetic data · Illustrative analysis · Changes require your approval.
How Hendrik handles your dataWant Hendrik to answer this with your data?
One analysis, different integrations
What each integration adds
Google Ads
Spend, delivery, and Google reported conversions show the Google Ads side of the question.
How to connect Google AdsConnect your stack
Set up each integration in one workspace.
- Create your Hendrik account. Choose a workspace for your business.
- Connect your data. Use each integration’s setup instructions above. Availability and permissions are shown in your workspace.
- Ask your first question. Hendrik uses the available data and tells you when a comparison needs more history or more data.
Requirements and data limits
What you need
- Use one explicit 28-day comparison window, time zone, market, and legal-entity scope before comparing values.
- Connected Shopify order, refund, and inventory data for the same store and comparison window.
- Connected Google Ads account with spend and conversion reporting for the stated window.
- Keep provider-specific definitions visible and use an identity or product mapping only where it is established for this workspace.
Keep these differences in mind
- Declared UTM text is not a verified ad-platform campaign identity; cost coverage and provenance control any margin claim.
- Google-reported conversion value is platform attribution, not incremental revenue or a deduplicated business total.
- Google Ads reported value and Shopify orders are parallel measures unless a campaign-to-order relationship is established.
Your data. Your next step.
Put Hendrik to work on your stack.
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