Shopify + TikTok Shop

Are Shopify and TikTok Shop sales moving in the same direction?

Connect Shopify and TikTok Shop to Hendrik. Compare Shopify store data with TikTok Shop orders, settlements, products, and stock for a real multi-channel demand decision.

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Shopify + TikTok Shop review

Previous: 1–28 January. Current: 29 January–25 February. Both periods contain 28 days. Monetary values use USD and all timestamps use UTC. Website totals exclude synced Shop orders in this example. Check the origin of synced orders before comparing channels.

MetricPreviousCurrent
ShopifyWebsite-channel net order value · excludes synced TikTok Shop orders (USD, 28 days)110,000 USD106,000 USD
TikTok ShopShop order value (USD, 28 days)41,000 USD37,000 USD
Shopifyrefund value (USD, orders from the prior 28-day cohort)6,800 USD9,200 USD

What Hendrik checks

  1. Order and refund cohorts

    Compare Shopify net order value with refunds by original order cohort. Keep paid status and the store currency visible.

  2. Shop order and settlement scope

    Check Shop order, statement, and settlement dates separately; inventory counts are snapshots as of the stated current-period date.

  3. Explain the divergence

    Shopify: Website-channel net order value · excludes synced TikTok Shop orders (USD, 28 days) changed from 110,000 USD to 106,000 USD. TikTok Shop: Shop order value (USD, 28 days) changed from 41,000 USD to 37,000 USD. Compare the timing and definitions before attributing one change to the other.

About this example Synthetic data · Illustrative analysis · Changes require your approval.

How Hendrik handles your data

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One analysis, different integrations

What each integration adds

Connect your stack

Set up each integration in one workspace.

  1. Create your Hendrik account. Choose a workspace for your business.
  2. Connect your data. Use each integration’s setup instructions above. Availability and permissions are shown in your workspace.
  3. Ask your first question. Hendrik uses the available data and tells you when a comparison needs more history or more data.
Requirements and data limits

What you need

  • Use one explicit 28-day comparison window, time zone, market, and legal-entity scope before comparing values.
  • Connected Shopify order, refund, and inventory data for the same store and comparison window.
  • Connected TikTok Shop data for the same Shop, market, and comparison window.
  • Keep provider-specific definitions visible and use an identity or product mapping only where it is established for this workspace.

Keep these differences in mind

  • Declared UTM text is not a verified ad-platform campaign identity; cost coverage and provenance control any margin claim.
  • Shop settlements, orders, and TikTok Ads reporting have distinct timing and attribution definitions.
  • TikTok Shop orders and Shopify orders are separate channels and should not be summed by default. Fulfillment copies of TikTok Shop orders in a storefront are not additional sales.

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