Stripe + HubSpot

Are won HubSpot deals turning into Stripe payments?

Connect Stripe and HubSpot to Hendrik. Compare HubSpot deal progression with Stripe payment, refund, and dispute data while keeping booked and paid outcomes separate.

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Stripe + HubSpot review

Previous: 1–28 January. Current: 29 January–25 February. Both periods contain 28 days. Monetary values use USD and all timestamps use UTC. Reported lead volume and CRM wins describe different cohorts. Stripe adds collected payment data. Compare those stages without treating them as a joined funnel.

MetricPreviousCurrent
Stripesuccessful payment amount (USD, 28 days)102,000 USD94,000 USD
HubSpotWon deals · close date in period (count, 28 days)3429

What Hendrik checks

  1. Payment and refund scope

    Check Stripe payment, refund, dispute, and balance-transaction dates. Establish an order-to-payment reference before reconciliation.

  2. Pipeline definition

    Check HubSpot form routing, deal stage definition, stage-history timing, and identity coverage before using pipeline movement.

  3. Explain the divergence

    Stripe: successful payment amount (USD, 28 days) changed from 102,000 USD to 94,000 USD. HubSpot: Won deals · close date in period (count, 28 days) changed from 34 to 29. Compare the timing and definitions before attributing one change to the other.

About this example Synthetic data · Illustrative analysis · Changes require your approval.

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One analysis, different integrations

What each integration adds

Connect your stack

Set up each integration in one workspace.

  1. Create your Hendrik account. Choose a workspace for your business.
  2. Connect your data. Use each integration’s setup instructions above. Availability and permissions are shown in your workspace.
  3. Ask your first question. Hendrik uses the available data and tells you when a comparison needs more history or more data.
Requirements and data limits

What you need

  • Use one explicit 28-day comparison window, time zone, market, and legal-entity scope before comparing values.
  • Connected Stripe account with payment, refund, and dispute data for the same legal entity.
  • Connected HubSpot account with agreed lifecycle and deal-stage definitions.
  • Keep provider-specific definitions visible and use an identity or product mapping only where it is established for this workspace.

Keep these differences in mind

  • Payments must not be added to storefront or marketplace revenue; transaction reconciliation needs a proven payment relationship.
  • Contacts and deals do not automatically map to an ad-platform lead, website session, store order, or Stripe payment.
  • A HubSpot deal is not a Stripe payment, and values must not be added.

Your data. Your next step.

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