Google Analytics 4 + Salesforce

Did site activity turn into Salesforce leads and opportunities?

Connect Google Analytics 4 and Salesforce to Hendrik. Compare GA4 observed site acquisition with Salesforce lead and opportunity progression without assuming session-to-lead identity.

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Google Analytics 4 + Salesforce review

Previous: 1–28 January. Current: 29 January–25 February. Both periods contain 28 days. Monetary values use USD and all timestamps use UTC. The example compares acquisition measures with CRM deal progression. A submitted lead and a qualified deal are different events, with different reporting dates. The selected website event is a lead form submission.

MetricPreviousCurrent
Google Analytics 4generate_lead events · selected form submission (count, 28 days)240270
Salesforcequalified opportunities created (count, 28 days)2824
Google Analytics 4GA4 paid sessions (configured channel group, consecutive 28-day periods)16,80015,300

What Hendrik checks

  1. Traffic measurement

    Check GA4 property, timezone, consent coverage, source definition, and event configuration before comparing sessions or transactions.

  2. Opportunity and campaign definition

    Check Salesforce record type, stage history, campaign membership, and identity coverage before using opportunity movement.

  3. Explain the divergence

    Google Analytics 4: generate_lead events · selected form submission (count, 28 days) changed from 240 to 270. Salesforce: qualified opportunities created (count, 28 days) changed from 28 to 24. Compare the timing and definitions before attributing one change to the other.

About this example Synthetic data · Illustrative analysis · Changes require your approval.

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One analysis, different integrations

What each integration adds

Connect your stack

Set up each integration in one workspace.

  1. Create your Hendrik account. Choose a workspace for your business.
  2. Connect your data. Use each integration’s setup instructions above. Availability and permissions are shown in your workspace.
  3. Ask your first question. Hendrik uses the available data and tells you when a comparison needs more history or more data.
Requirements and data limits

What you need

  • Use one explicit 28-day comparison window, time zone, market, and legal-entity scope before comparing values.
  • Connected GA4 property with comparable acquisition and event reporting.
  • Connected Salesforce org with agreed lead, opportunity, and stage definitions.
  • Keep provider-specific definitions visible and use an identity or product mapping only where it is established for this workspace.

Keep these differences in mind

  • GA4 events and attribution do not automatically establish a paid order, payment, or campaign relationship.
  • CRM campaign and opportunity records require an established identity relationship before attribution claims.
  • GA4 traffic is not Salesforce campaign attribution.

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