Google Analytics 4 integration
Connect Google Analytics 4 to Hendrik.
Hendrik reads Google Analytics 4 traffic acquisition, landing pages, events, transactions, items, technical dimensions, and report settings so you can compare advertising changes with on site behavior.
Questions Hendrik can help answer
- Did traffic acquisition or landing page behavior change?
- Could tagging or consent coverage explain the gap?
- Does the site journey support a campaign pause or test?
Google Analytics 4 + Google Ads + Shopify example
Distinguish a traffic change from a store outcome
Same 14-day USD windows
| Metric | Previous | Current |
|---|---|---|
| Google AdsClicks | 42,000 | 43,200 |
| Google Analytics 4Sessions from Google paid traffic | 36,500 | 27,800 |
| ShopifyOrders | 2,100 | 2,050 |
What Hendrik checks
Check traffic definitions
Confirm GA4’s source definition and Google Ads auto-tagging state.
Review consent and tagging
Look for tracking changes that affect session coverage.
Separate orders
Keep Shopify orders as store data, not a campaign match.
About this example Synthetic data · Illustrative analysis · Changes require your approval.
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What Hendrik reads from Google Analytics 4
Use GA4 with an advertising integration and store data to see whether a change appears in traffic, the site journey, tracking, or completed orders.
- Traffic acquisition
- Acquisition reports by reported traffic dimensions.
- Landing pages
- Landing-page reports.
- Events
- Captured event counts and dimensions.
- Transactions and items
- Reported ecommerce transactions and items.
- Report metadata
- Property reporting metadata, including currency and timezone.
Setup and access
Setup and access for Google Analytics 4
- Setup
- When enabled, sign in with Google and select the GA4 property.
- Permissions
- Google Analytics OAuth scope: analytics.readonly.
- Supported accounts
- One GA4 property.
- Available history
- The current product configuration defaults to 90 days. Hendrik shows the actual coverage after the first sync.
- Data refresh
- Configured data streams run every 6 hours. Hendrik shows the published freshness for each source after sync.
- Setup time
- Google Analytics 4 starts its initial sync after authorization, account selection, and data checks. The duration depends on the selected account and history.
- Can Hendrik make changes?
- Connecting reads Google Analytics 4 reports. It does not change your property, events, or tags.
- Integration availability
- Your workspace shows Connect or Request access for your account.
Requirements and data limits
What you need
- Confirm the GA4 property, consent coverage, timezone, and currency.
- Define the event or transaction metric being compared.
- Use comparable, completed windows.
Keep these differences in mind
- GA4 data is instrumented data, not a complete commercial ledger.
- Consent and tagging affect coverage.
- GA4 does not automatically map store orders to ad-platform campaigns.
- The comparison does not identify a causal reason for the session gap.
Your data. Your next step.
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