Google Ads
Spend, delivery, and Google reported conversions show the Google Ads side of the question.
How to connect Google AdsGoogle Ads + Amazon Attribution
What did Amazon Attribution see from tagged Google Ads traffic?
Connect Google Ads and Amazon Attribution to Hendrik. Use a verified Amazon Attribution tag to compare Google Ads activity with Amazon’s separate off-Amazon attribution program.
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Google Ads + Amazon Attribution review
Previous: 1–28 January. Current: 29 January–25 February. Both periods contain 28 days. Monetary values use USD and all timestamps use UTC. This example assumes the named external campaign or message used the specified Amazon Attribution tag. Verify that relationship in your setup.
| Metric | Previous | Current |
|---|---|---|
| Google Adsreported conversion value (USD, 28 days) | 88,000 USD | 105,000 USD |
| Amazon Attributionattributed Amazon sales (USD, 28 days) | 22,000 USD | 28,000 USD |
| Google Adsspend (USD, consecutive 28-day periods) | 21,000 USD | 26,000 USD |
What Hendrik checks
Conversion and delivery settings
Check Google Ads conversion actions, attribution window, change events, and campaign mix before interpreting reported value or leads.
Tag and marketplace identity
Check the Attribution tag, marketplace, attribution window, and the established identity of the external activity.
Explain the divergence
Google Ads: reported conversion value (USD, 28 days) changed from 88,000 USD to 105,000 USD. Amazon Attribution: attributed Amazon sales (USD, 28 days) changed from 22,000 USD to 28,000 USD. Compare the timing and definitions before attributing one change to the other.
About this example Synthetic data · Illustrative analysis · Changes require your approval.
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One analysis, different integrations
What each integration adds
Amazon Attribution
Tagged off Amazon activity shows what Amazon Attribution reports for that tag and destination.
How to connect Amazon AttributionConnect your stack
Set up each integration in one workspace.
- Create your Hendrik account. Choose a workspace for your business.
- Connect your data. Use each integration’s setup instructions above. Availability and permissions are shown in your workspace.
- Ask your first question. Hendrik uses the available data and tells you when a comparison needs more history or more data.
Requirements and data limits
What you need
- Use one explicit 28-day comparison window, time zone, market, and legal-entity scope before comparing values.
- Connected Google Ads account with spend and conversion reporting for the stated window.
- Connected Amazon Attribution data with a known tagged destination and attribution window.
- Keep provider-specific definitions visible and use an identity or product mapping only where it is established for this workspace.
Keep these differences in mind
- Google-reported conversion value is platform attribution, not incremental revenue or a deduplicated business total.
- Tagged Amazon Attribution results need a real tag, destination, and window; they do not establish shared campaign identity elsewhere.
- Google Ads value and Amazon Attribution outcomes use different measurement systems and must not be summed.
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