Amazon Attribution integration
Connect Amazon Attribution to Hendrik.
Hendrik reads Amazon Attribution campaign, ad group, creative, and product reports for tagged off Amazon activity.
Questions Hendrik can help answer
- What did tagged activity report in Amazon Attribution?
- Does marketplace stock change the value of more off Amazon traffic?
- Is the external campaign identity strong enough to compare?
Amazon Attribution + Meta Ads + Amazon Seller Central example
Examine tagged Meta traffic to Amazon
Same 14-day USD windows
| Metric | Previous | Current |
|---|---|---|
| Meta AdsSpend on tagged campaign | US$6,000 | US$8,000 |
| Amazon AttributionAttributed detail-page views | 9,000 | 14,400 |
| Amazon Seller CentralCurrent units available | 620 | 95 |
What Hendrik checks
Verify tag identity
Establish that the Meta campaign uses the relevant Attribution tag.
Confirm marketplace
Keep the Attribution market aligned with Seller Central stock.
Review window
Record the Attribution window before comparing periods.
About this example Synthetic data · Illustrative analysis · Changes require your approval.
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Your connected data
What Hendrik reads from Amazon Attribution
Use Amazon Attribution with an advertising integration and Seller Central to compare tagged traffic with available stock before increasing off-Amazon spend.
- Campaign performance
- Tagged campaign performance.
- Ad group performance
- Ad group reports.
- Creative performance
- Creative-level reports.
- Product performance
- Product reports within the attribution program.
Setup and access
Setup and access for Amazon Attribution
- Setup
- When enabled, sign in with Amazon Ads and select the attribution profile, advertiser, and marketplace.
- Permissions
- Amazon Ads OAuth scope: advertising::campaign_management.
- Supported accounts
- One Amazon Ads profile, advertiser, and country.
- Available history
- The current product configuration defaults to 90 days. Hendrik shows the actual coverage after the first sync.
- Data refresh
- Configured data streams run daily. Hendrik shows the published freshness for each source after sync.
- Setup time
- Amazon Attribution starts its initial sync after authorization, account selection, and data checks. The duration depends on the selected account and history.
- Can Hendrik make changes?
- Connecting reads Amazon Attribution reports. It does not create or change attribution tags.
- Integration availability
- Your workspace shows Connect or Request access for your account.
Requirements and data limits
What you need
- Confirm the attribution account, tag, marketplace, and window.
- Establish a real identity between the off-Amazon activity and Attribution record.
- Keep Attribution and Seller Central measures separate.
Keep these differences in mind
- It does not create a campaign identity for another ad platform.
- Attribution windows and methodology differ from ad platforms.
- Attributed Amazon outcomes must not be summed with Seller Central orders.
- This does not prove Meta caused marketplace orders.
Your data. Your next step.
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