Google Ads
Spend, delivery, and Google reported conversions show the Google Ads side of the question.
How to connect Google AdsGoogle Ads + Google Merchant Center
Is Shopping down because offers are ineligible or because ads are underperforming?
Connect Google Ads and Google Merchant Center to Hendrik. Distinguish Google Ads Shopping delivery from Merchant Center offer eligibility before changing Shopping bids.
See Hendrik at work
Google Ads + Google Merchant Center review
Previous: 1–28 January. Current: 29 January–25 February. Both periods contain 28 days. Monetary values use USD and all timestamps use UTC. Merchant Center counts are two dated snapshots, not period totals. Eligibility fell from 1,240 to 1,010 offers. Inspect disapproval reasons and affected products before deciding whether this explains the delivery change.
| Metric | Previous | Current |
|---|---|---|
| Google Adsreported conversion value (USD, 28 days) | 88,000 USD | 105,000 USD |
| Google Adsspend (USD, consecutive 28-day periods) | 21,000 USD | 26,000 USD |
| Google Merchant CenterEligible offers · same account, country and Shopping destination; period-end snapshots | 1,240 · 28 Jan | 1,010 · 25 Feb |
What Hendrik checks
Conversion and delivery settings
Check Google Ads conversion actions, attribution window, change events, and campaign mix before interpreting reported value or leads.
Offer eligibility
Check offer status, account issues, target country, and feed date before connecting Shopping delivery to eligibility.
Explain the divergence
Google Ads: reported conversion value (USD, 28 days) changed from 88,000 USD to 105,000 USD. Google Merchant Center: Eligible offers · same account, country and Shopping destination; period-end snapshots changed from 1,240 · 28 Jan to 1,010 · 25 Feb. Compare the timing and definitions before attributing one change to the other.
About this example Synthetic data · Illustrative analysis · Changes require your approval.
How Hendrik handles your dataWant Hendrik to answer this with your data?
One analysis, different integrations
What each integration adds
Google Merchant Center
Offer eligibility, policy issues, and feed diagnostics show whether Shopping can serve the products you want to promote.
How to connect Google Merchant CenterConnect your stack
Set up each integration in one workspace.
- Create your Hendrik account. Choose a workspace for your business.
- Connect your data. Use each integration’s setup instructions above. Availability and permissions are shown in your workspace.
- Ask your first question. Hendrik uses the available data and tells you when a comparison needs more history or more data.
Requirements and data limits
What you need
- Use one explicit 28-day comparison window, time zone, market, and legal-entity scope before comparing values.
- Connected Google Ads account with spend and conversion reporting for the stated window.
- Connected Merchant Center account with offer diagnostics for the same market and product scope.
- Keep provider-specific definitions visible and use an identity or product mapping only where it is established for this workspace.
Keep these differences in mind
- Google-reported conversion value is platform attribution, not incremental revenue or a deduplicated business total.
- Offer diagnostics do not prove a store-product or campaign relationship unless that mapping is established.
- A simultaneous issue and delivery change does not prove one caused the other.
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