Shopify
Orders, refunds, payment status, product cost coverage, and location inventory show what happened in the store.
How to connect ShopifyShopify + Google Ads + Google Merchant Center + Google Analytics 4
Is Shopping losing eligible products or potential buyers?
Connect Shopify, Google Ads, Google Merchant Center and Google Analytics 4 to Hendrik. Distinguish catalog eligibility, paid delivery, buyer journey, and completed store revenue.
See Hendrik at work
Shopify + Google Ads + Google Merchant Center + Google Analytics 4 review
Previous: 1–28 January. Current: 29 January–25 February. Both periods contain 28 days. Monetary values use USD and all timestamps use UTC. Merchant Center counts are two dated snapshots, not period totals. Eligibility fell from 1,240 to 1,010 offers. Inspect disapproval reasons and affected products before deciding whether this explains the delivery change.
| Metric | Previous | Current |
|---|---|---|
| Shopifynet order value (USD, 28 days) | 110,000 USD | 106,000 USD |
| Google Adsreported conversion value (USD, 28 days) | 88,000 USD | 105,000 USD |
| Google Analytics 4reported purchase events (count, 28 days) | 1,420 | 1,230 |
| Shopifyrefund value (USD, orders from the prior 28-day cohort) | 6,800 USD | 9,200 USD |
| Google Adsspend (USD, consecutive 28-day periods) | 21,000 USD | 26,000 USD |
| Google Analytics 4GA4 paid sessions (configured channel group, consecutive 28-day periods) | 16,800 | 15,300 |
| Google Merchant CenterEligible offers · same account, country and Shopping destination; period-end snapshots | 1,240 · 28 Jan | 1,010 · 25 Feb |
What Hendrik checks
Read Shopify outcome
Use net orders and refunds as the completed commercial result.
Review Google Ads delivery
Check campaign spend, clicks, conversion settings, and operator changes.
Inspect Merchant Center eligibility
The third integration adds dated feed, approval, price, availability, and policy diagnostics for offers.
Use Google Analytics 4 for the journey
The fourth integration adds whether fewer paid visits or fewer recorded purchases appear before the store order is completed, which separates a catalog question from a buyer-journey question.
Validate affected scope
Verify whether diagnosed offers were promoted before connecting a feed repair to a Google Ads decision.
About this example Synthetic data · Illustrative analysis · Changes require your approval.
How Hendrik handles your dataWant Hendrik to answer this with your data?
One analysis, different integrations
What each integration adds
Google Ads
Spend, delivery, and Google reported conversions show the Google Ads side of the question.
How to connect Google AdsGoogle Merchant Center
Offer eligibility, policy issues, and feed diagnostics show whether Shopping can serve the products you want to promote.
How to connect Google Merchant CenterGoogle Analytics 4
Traffic acquisition, landing pages, and on site events show where the website journey changed.
How to connect Google Analytics 4Connect your stack
Set up each integration in one workspace.
- Create your Hendrik account. Choose a workspace for your business.
- Connect your data. Use each integration’s setup instructions above. Availability and permissions are shown in your workspace.
- Ask your first question. Hendrik uses the available data and tells you when a comparison needs more history or more data.
Requirements and data limits
What you need
- Use one explicit 28-day comparison window, time zone, market, and legal-entity scope before comparing values.
- Connected Shopify order, refund, and inventory data for the same store and comparison window.
- Connected Google Ads account with spend and conversion reporting for the stated window.
- Connected Merchant Center account with offer diagnostics for the same market and product scope.
- Connected GA4 property with comparable acquisition and event reporting.
- Keep provider-specific definitions visible and use an identity or product mapping only where it is established for this workspace.
Keep these differences in mind
- Declared UTM text is not a verified ad-platform campaign identity; cost coverage and provenance control any margin claim.
- Google-reported conversion value is platform attribution, not incremental revenue or a deduplicated business total.
- Offer diagnostics do not prove a store-product or campaign relationship unless that mapping is established.
- GA4 events and attribution do not automatically establish a paid order, payment, or campaign relationship.
- These integrations can be compared by date and product scope, but they do not automatically map an ad click to an order or establish causality.
Your data. Your next step.
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