Google Ads
Spend, delivery, and Google reported conversions show the Google Ads side of the question.
How to connect Google AdsGoogle Ads + Salesforce
Are Google Ads leads becoming qualified Salesforce pipeline?
Connect Google Ads and Salesforce to Hendrik. Compare Google Ads reported leads with Salesforce opportunity movement while keeping campaign identity explicit.
See Hendrik at work
Google Ads + Salesforce review
Previous: 1–28 January. Current: 29 January–25 February. Both periods contain 28 days. Monetary values use USD and all timestamps use UTC. The example compares acquisition measures with CRM deal progression. A submitted lead and a qualified deal are different events, with different reporting dates.
| Metric | Previous | Current |
|---|---|---|
| Google AdsReported lead conversions · selected Lead form submitted action (count, 28 days) | 210 | 260 |
| Salesforcequalified opportunities created (count, 28 days) | 28 | 24 |
| Google Adsspend (USD, consecutive 28-day periods) | 21,000 USD | 26,000 USD |
What Hendrik checks
Conversion and delivery settings
Check Google Ads conversion actions, attribution window, change events, and campaign mix before interpreting reported value or leads.
Opportunity and campaign definition
Check Salesforce record type, stage history, campaign membership, and identity coverage before using opportunity movement.
Explain the divergence
Google Ads: Reported lead conversions · selected Lead form submitted action (count, 28 days) changed from 210 to 260. Salesforce: qualified opportunities created (count, 28 days) changed from 28 to 24. Compare the timing and definitions before attributing one change to the other.
About this example Synthetic data · Illustrative analysis · Changes require your approval.
How Hendrik handles your dataWant Hendrik to answer this with your data?
One analysis, different integrations
What each integration adds
Salesforce
Leads, opportunities, stages, and campaign membership show whether paid leads become qualified opportunities.
How to connect SalesforceConnect your stack
Set up each integration in one workspace.
- Create your Hendrik account. Choose a workspace for your business.
- Connect your data. Use each integration’s setup instructions above. Availability and permissions are shown in your workspace.
- Ask your first question. Hendrik uses the available data and tells you when a comparison needs more history or more data.
Requirements and data limits
What you need
- Use one explicit 28-day comparison window, time zone, market, and legal-entity scope before comparing values.
- Connected Google Ads account with spend and conversion reporting for the stated window.
- Connected Salesforce org with agreed lead, opportunity, and stage definitions.
- Keep provider-specific definitions visible and use an identity or product mapping only where it is established for this workspace.
Keep these differences in mind
- Google-reported conversion value is platform attribution, not incremental revenue or a deduplicated business total.
- CRM campaign and opportunity records require an established identity relationship before attribution claims.
- Salesforce opportunity movement is not automatic Google campaign attribution.
Your data. Your next step.
Put Hendrik to work on your stack.
Create your account, choose your workspace and connect your data.
See plans and pricing