Google Ads
Spend, delivery, and Google reported conversions show the Google Ads side of the question.
How to connect Google AdsGoogle Ads + Stripe + Salesforce
Did more Google Ads leads become qualified opportunities and payments?
Connect Google Ads, Stripe and Salesforce to Hendrik. Separate channel reporting, collected cash, and sales qualification before modifying paid acquisition.
See Hendrik at work
Google Ads + Stripe + Salesforce review
Previous: 1–28 January. Current: 29 January–25 February. Both periods contain 28 days. Monetary values use USD and all timestamps use UTC. Reported lead volume and CRM wins describe different cohorts. Stripe adds collected payment data. Compare those stages without treating them as a joined funnel.
| Metric | Previous | Current |
|---|---|---|
| Google AdsReported lead conversions · selected Lead form submitted action (count, 28 days) | 210 | 260 |
| Stripesuccessful payment amount (USD, 28 days) | 102,000 USD | 94,000 USD |
| SalesforceWon deals · close date in period (count, 28 days) | 34 | 29 |
| Google Adsspend (USD, consecutive 28-day periods) | 21,000 USD | 26,000 USD |
What Hendrik checks
Review Google Ads delivery
Inspect spend or lead delivery, conversion definition, and the operator's dated campaign changes within Google Ads.
Read Stripe collection
Stripe adds successful payments, failures, refunds, disputes, and collection timing. Check its scope before comparing it with sales records.
Read Salesforce qualification
The third integration adds lead-to-qualified-sales-pipeline health. Review lifecycle stage definitions, owner assignment, and lag; it does not map a lead to a payment automatically.
Check measurement changes
Record any change to CRM qualification, billing, or conversion settings before treating the directional movement as performance.
About this example Synthetic data · Illustrative analysis · Changes require your approval.
How Hendrik handles your dataWant Hendrik to answer this with your data?
One analysis, different integrations
What each integration adds
Stripe
Payments, refunds, and disputes show whether money was collected after an order was placed.
How to connect StripeSalesforce
Leads, opportunities, stages, and campaign membership show whether paid leads become qualified opportunities.
How to connect SalesforceConnect your stack
Set up each integration in one workspace.
- Create your Hendrik account. Choose a workspace for your business.
- Connect your data. Use each integration’s setup instructions above. Availability and permissions are shown in your workspace.
- Ask your first question. Hendrik uses the available data and tells you when a comparison needs more history or more data.
Requirements and data limits
What you need
- Use one explicit 28-day comparison window, time zone, market, and legal-entity scope before comparing values.
- Connected Google Ads account with spend and conversion reporting for the stated window.
- Connected Stripe account with payment, refund, and dispute data for the same legal entity.
- Connected Salesforce org with agreed lead, opportunity, and stage definitions.
- Keep provider-specific definitions visible and use an identity or product mapping only where it is established for this workspace.
Keep these differences in mind
- Google-reported conversion value is platform attribution, not incremental revenue or a deduplicated business total.
- Payments must not be added to storefront or marketplace revenue; transaction reconciliation needs a proven payment relationship.
- CRM campaign and opportunity records require an established identity relationship before attribution claims.
- Paid-platform conversions, CRM qualification, and Stripe payments are three different measures. Do not construct a combined funnel or revenue attribution without a documented identity and timing model.
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