LinkedIn Ads + Google Analytics 4

Did LinkedIn traffic change, or did visitors behave differently after the click?

Connect LinkedIn Ads and Google Analytics 4 to Hendrik. Check whether LinkedIn Ads lead delivery is matched by GA4 landing and form events.

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LinkedIn Ads + Google Analytics 4 review

Previous: 1–28 January. Current: 29 January–25 February. Both periods contain 28 days. Monetary values use USD and all timestamps use UTC.

Metric	Previous	Current
LinkedIn Adsreported leads (count, 28 days)	120	152
Google Analytics 4generate_lead events · selected form submission (count, 28 days)	240	270
Google Analytics 4GA4 paid sessions (configured channel group, consecutive 28-day periods)	16,800	15,300

Lead definition and delivery
Check LinkedIn conversion rules, campaign and creative delivery, then compare the same lead definition across periods.
Traffic measurement
Check GA4 property, timezone, consent coverage, source definition, and event configuration before comparing sessions or transactions.
Explain the divergence
LinkedIn Ads: reported leads (count, 28 days) changed from 120 to 152. Google Analytics 4: generate_lead events · selected form submission (count, 28 days) changed from 240 to 270. Compare the timing and definitions before attributing one change to the other.

About this example Synthetic data · Illustrative analysis · Changes require your approval.

One analysis, different integrations

Spend, lead volume, and delivery show the LinkedIn Ads side of the question.

Traffic acquisition, landing pages, and on site events show where the website journey changed.

Connect your stack

Create your Hendrik account. Choose a workspace for your business.
Connect your data. Use each integration’s setup instructions above. Availability and permissions are shown in your workspace.
Ask your first question. Hendrik uses the available data and tells you when a comparison needs more history or more data.

Requirements and data limits

Use one explicit 28-day comparison window, time zone, market, and legal-entity scope before comparing values.
Connected LinkedIn Ads account with lead and delivery reporting for the stated window.
Connected GA4 property with comparable acquisition and event reporting.
Keep provider-specific definitions visible and use an identity or product mapping only where it is established for this workspace.

A platform lead is not automatically a qualified lead, deal, or paid customer.
GA4 events and attribution do not automatically establish a paid order, payment, or campaign relationship.
LinkedIn leads and GA4 events are not a person-level join.

Your data. Your next step.

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