Shopify + Amazon Seller Central

Are Shopify and Amazon sales moving in the same direction?

Connect Shopify and Amazon Seller Central to Hendrik. Review Shopify store outcomes beside Seller Central marketplace operations when the same business allocates demand across channels.

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Shopify + Amazon Seller Central review

Previous: 1–28 January. Current: 29 January–25 February. Both periods contain 28 days. Monetary values use USD and all timestamps use UTC.

MetricPreviousCurrent
Shopifynet order value (USD, 28 days)110,000 USD106,000 USD
Amazon Seller Centralmarketplace ordered product sales (USD, 28 days)82,000 USD79,000 USD
Shopifyrefund value (USD, orders from the prior 28-day cohort)6,800 USD9,200 USD

What Hendrik checks

  1. Order and refund cohorts

    Compare Shopify net order value with refunds by original order cohort. Keep paid status and the store currency visible.

  2. Marketplace order and financial scope

    Check Seller Central marketplace, order dates, financial-event types, listing status, and inventory snapshot date.

  3. Explain the divergence

    Shopify: net order value (USD, 28 days) changed from 110,000 USD to 106,000 USD. Amazon Seller Central: marketplace ordered product sales (USD, 28 days) changed from 82,000 USD to 79,000 USD. Compare the timing and definitions before attributing one change to the other.

About this example Synthetic data · Illustrative analysis · Changes require your approval.

How Hendrik handles your data

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One analysis, different integrations

What each integration adds

Connect your stack

Set up each integration in one workspace.

  1. Create your Hendrik account. Choose a workspace for your business.
  2. Connect your data. Use each integration’s setup instructions above. Availability and permissions are shown in your workspace.
  3. Ask your first question. Hendrik uses the available data and tells you when a comparison needs more history or more data.
Requirements and data limits

What you need

  • Use one explicit 28-day comparison window, time zone, market, and legal-entity scope before comparing values.
  • Connected Shopify order, refund, and inventory data for the same store and comparison window.
  • Connected Seller Central account for the same marketplace, seller, and product scope.
  • Keep provider-specific definitions visible and use an identity or product mapping only where it is established for this workspace.

Keep these differences in mind

  • Declared UTM text is not a verified ad-platform campaign identity; cost coverage and provenance control any margin claim.
  • Marketplace financial events and ad-attributed sales have different definitions and must not be added.
  • Shopify and Amazon marketplace orders are separate commerce channels and must not be added without a defined consolidation basis.

Your data. Your next step.

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