Amazon Seller Central integration
Connect Amazon Seller Central to Hendrik.
Hendrik reads Amazon Seller Central orders, order items, financial events, inventory, and listings so you can put marketplace operations beside Amazon advertising.
Questions Hendrik can help answer
- Are marketplace operations limiting an advertising choice?
- Did financial event timing change the commercial result?
- Which listing needs a stock or offer review?
Amazon Seller Central + Amazon Ads example
Explain a marketplace value gap
Same 30-day USD windows
| Metric | Previous | Current |
|---|---|---|
| Amazon Seller CentralOrder value | US$140,000 | US$142,000 |
| Amazon Seller CentralFinancial event amount | US$131,000 | US$119,000 |
| Amazon AdsAttributed sales | US$62,000 | US$67,000 |
What Hendrik checks
Separate date bases
Check financial-event timing before interpreting the order gap.
Review refunds and fees
Inspect the financial event types rather than treating them as net sales.
Avoid double counting
Do not add Amazon Ads attributed sales to marketplace order value.
About this example Synthetic data · Illustrative analysis · Changes require your approval.
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Your connected data
What Hendrik reads from Amazon Seller Central
Use Seller Central with Amazon Ads to compare marketplace orders and financial events with platform attribution.
- Orders
- Marketplace order facts.
- Order items
- Order-line product detail.
- Financial events
- Marketplace financial event records.
- Inventory and listings
- Current stock and listing data.
Setup and access
Setup and access for Amazon Seller Central
- Setup
- When enabled, sign in with Selling Partner and select the seller account and marketplace.
- Permissions
- Selling Partner read access for orders, reports, finances, and listings.
- Supported accounts
- One seller account and marketplace.
- Available history
- The current product configuration defaults to 90 days. Hendrik shows the actual coverage after the first sync.
- Data refresh
- Configured data streams run from hourly to every 6 hours. Hendrik shows the published freshness for each source after sync.
- Setup time
- Amazon Seller Central starts its initial sync after authorization, account selection, and data checks. The duration depends on the selected account and history.
- Can Hendrik make changes?
- Connecting reads Seller Central data. It does not change listings, inventory, or marketplace orders.
- Integration availability
- Your workspace shows Connect or Request access for your account.
Requirements and data limits
What you need
- Confirm the Selling Partner account and marketplace.
- Use matching marketplace currency and date definitions.
- State whether an amount is an order, financial event, or settlement amount.
Keep these differences in mind
- Financial events can have different timing from orders.
- Marketplace order data is not Amazon Ads attribution.
- Inventory is current state and may not identify historical availability.
- The integrations report different measurement systems and are not reconciled here.
Your data. Your next step.
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