Shopify
Orders, refunds, payment status, product cost coverage, and location inventory show what happened in the store.
How to connect ShopifyShopify + Google Ads + PostHog
More ad spend. Fewer orders. Where is the gap?
Connect Shopify, Google Ads and PostHog to Hendrik. Separate ad performance, website behavior and store revenue before changing your budget.
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Shopify + Google Ads + PostHog review
Previous: 1–28 January. Current: 29 January–25 February. Both periods contain 28 days. Monetary values use USD and all timestamps use UTC. Net order value fell from $110,000 to $106,000 while refunds rose from $6,800 to $9,200. Google Ads: spend rose from $21,000 to $26,000 while platform conversion value rose from $88,000 to $105,000. PostHog: checkout-completed events fell from 1,360 to 1,160.
| Metric | Previous | Current |
|---|---|---|
| Shopifynet order value (USD, 28 days) | 110,000 USD | 106,000 USD |
| Google Adsreported conversion value (USD, 28 days) | 88,000 USD | 105,000 USD |
| PostHogcheckout-completed events (count, 28 days) | 1,360 | 1,160 |
| Shopifyrefund value (USD, orders from the prior 28-day cohort) | 6,800 USD | 9,200 USD |
| Google Adsspend (USD, consecutive 28-day periods) | 21,000 USD | 26,000 USD |
What Hendrik checks
Read the Shopify commercial result
Compare completed net orders and refunds. This is the store outcome, not an attribution result.
Review Google Ads delivery
Check spend, impressions, clicks, conversion definition, and conversion value inside Google Ads; its reporting is specific to that platform.
Use PostHog for the journey question
It shows whether the checkout journey weakened before the store recorded its order result. It does not map an ad interaction to an order by itself.
Test the operational explanation
Check the landing page, checkout, tracking, price, and refund policy change log for the same period before choosing a campaign action.
About this example Synthetic data · Illustrative analysis · Changes require your approval.
How Hendrik handles your dataWant Hendrik to answer this with your data?
One analysis, different integrations
What each integration adds
Google Ads
Spend, delivery, and Google reported conversions show the Google Ads side of the question.
How to connect Google AdsPostHog
Events, sessions, releases, and feature flags show whether the product or checkout journey changed.
How to connect PostHogConnect your stack
Set up each integration in one workspace.
- Create your Hendrik account. Choose a workspace for your business.
- Connect your data. Use each integration’s setup instructions above. Availability and permissions are shown in your workspace.
- Ask your first question. Hendrik uses the available data and tells you when a comparison needs more history or more data.
Requirements and data limits
What you need
- Use one explicit 28-day comparison window, time zone, market, and legal-entity scope before comparing values.
- Connected Shopify order, refund, and inventory data for the same store and comparison window.
- Connected Google Ads account with spend and conversion reporting for the stated window.
- Connected PostHog project with the relevant event definition and capture coverage.
- Keep provider-specific definitions visible and use an identity or product mapping only where it is established for this workspace.
Keep these differences in mind
- Declared UTM text is not a verified ad-platform campaign identity; cost coverage and provenance control any margin claim.
- Google-reported conversion value is platform attribution, not incremental revenue or a deduplicated business total.
- Captured events depend on instrumentation and coverage; they do not automatically identify a payment, order, or campaign.
- Do not combine Google Ads conversion value with Shopify net orders. A campaign-to-order claim needs a documented identifier and matching conversion window.
Your data. Your next step.
Put Hendrik to work on your stack.
Create your account, choose your workspace and connect your data.
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