Shopify + Google Ads + Recharge + Stripe

Are renewals and successful payments keeping up with Google Ads?

Connect Shopify, Google Ads, Recharge and Stripe to Hendrik. Separate acquisition delivery, store revenue, subscription renewals, and payment collection.

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Shopify + Google Ads + Recharge + Stripe review

Previous: 1–28 January. Current: 29 January–25 February. Both periods contain 28 days. Monetary values use USD and all timestamps use UTC. Shopify net orders fell from $110,000 to $106,000 and refunds rose from $6,800 to $9,200. Google Ads: spend rose from $21,000 to $26,000 while platform conversion value rose from $88,000 to $105,000. Recharge renewals fell from 1,080 to 980. Stripe successful payments fell from $102,000 to $94,000.

MetricPreviousCurrent
Shopifynet order value (USD, 28 days)110,000 USD106,000 USD
Google Adsreported conversion value (USD, 28 days)88,000 USD105,000 USD
Rechargesuccessful renewals (count, 28 days)1,080980
Stripesuccessful payment amount (USD, 28 days)102,000 USD94,000 USD
Shopifyrefund value (USD, orders from the prior 28-day cohort)6,800 USD9,200 USD
Google Adsspend (USD, consecutive 28-day periods)21,000 USD26,000 USD

What Hendrik checks

  1. Read Shopify net orders and refunds

    Establish the storefront outcome after refunds.

  2. Review Google Ads delivery

    Inspect search, Shopping, and Performance Max delivery, spend, conversion settings, and documented campaign changes.

  3. Read Recharge subscriber health

    The third integration adds renewals, cancellations, and failed-payment questions for subscriptions. Keep its commerce records separate from Shopify totals.

  4. Read Stripe collection

    The fourth integration adds payment success, failure, refund, dispute, and timing that can explain a collection issue without assigning it to acquisition.

  5. Reconcile scope

    Check payment method, currency, refund treatment, and period boundaries before comparing commerce and collection measures.

About this example Synthetic data · Illustrative analysis · Changes require your approval.

How Hendrik handles your data

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One analysis, different integrations

What each integration adds

Connect your stack

Set up each integration in one workspace.

  1. Create your Hendrik account. Choose a workspace for your business.
  2. Connect your data. Use each integration’s setup instructions above. Availability and permissions are shown in your workspace.
  3. Ask your first question. Hendrik uses the available data and tells you when a comparison needs more history or more data.
Requirements and data limits

What you need

  • Use one explicit 28-day comparison window, time zone, market, and legal-entity scope before comparing values.
  • Connected Shopify order, refund, and inventory data for the same store and comparison window.
  • Connected Google Ads account with spend and conversion reporting for the stated window.
  • Connected Recharge account with comparable subscription, renewal, and cancellation definitions.
  • Connected Stripe account with payment, refund, and dispute data for the same legal entity.
  • Keep provider-specific definitions visible and use an identity or product mapping only where it is established for this workspace.

Keep these differences in mind

  • Declared UTM text is not a verified ad-platform campaign identity; cost coverage and provenance control any margin claim.
  • Google-reported conversion value is platform attribution, not incremental revenue or a deduplicated business total.
  • Subscription outcomes can overlap commerce and payment records; no campaign cohort or customer match is assumed.
  • Payments must not be added to storefront or marketplace revenue; transaction reconciliation needs a proven payment relationship.
  • Shopify, Recharge, and Stripe may overlap or use different timing. Do not add their revenue, and do not attribute payment collection to Google Ads without a documented mapping.

Works better together

Find more combinations
  • Shopify
  • Google Ads

Ad results look better. Do your Shopify orders agree?

Connect Shopify and Google Ads to Hendrik. Compare ad spend and reported conversions with orders and refunds before you increase your budget.

See Shopify + Google Ads
  • Shopify
  • Recharge

Are subscription renewals changing what Shopify revenue says about acquisition?

Connect Shopify and Recharge to Hendrik. Separate Shopify commerce outcomes from Recharge subscriptions, charges, and renewals before interpreting acquisition results.

See Shopify + Recharge
  • Recharge
  • Stripe

Did subscription revenue change, or did more payments fail?

Connect Recharge and Stripe to Hendrik. Compare Recharge subscription charges with Stripe payment, refund, and dispute data before interpreting a subscription revenue movement.

See Recharge + Stripe

Your data. Your next step.

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