Shopify
Orders, refunds, payment status, product cost coverage, and location inventory show what happened in the store.
How to connect ShopifyShopify + Google Merchant Center
Are Shopify products available and eligible before you raise Shopping spend?
Connect Shopify and Google Merchant Center to Hendrik. Compare Shopify current product availability with Merchant Center offer eligibility before changing Shopping demand.
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Shopify + Google Merchant Center review
Previous: 1–28 January. Current: 29 January–25 February. Both periods contain 28 days. Monetary values use USD and all timestamps use UTC. Merchant Center counts are two dated snapshots, not period totals. Eligibility fell from 1,240 to 1,010 offers. Inspect disapproval reasons and affected products before deciding whether this explains the delivery change.
| Metric | Previous | Current |
|---|---|---|
| Shopifynet order value (USD, 28 days) | 110,000 USD | 106,000 USD |
| Shopifyrefund value (USD, orders from the prior 28-day cohort) | 6,800 USD | 9,200 USD |
| Google Merchant CenterEligible offers · same account, country and Shopping destination; period-end snapshots | 1,240 · 28 Jan | 1,010 · 25 Feb |
What Hendrik checks
Order and refund cohorts
Compare Shopify net order value with refunds by original order cohort. Keep paid status and the store currency visible.
Offer eligibility
Check offer status, account issues, target country, and feed date before connecting Shopping delivery to eligibility.
Explain the divergence
Shopify: net order value (USD, 28 days) changed from 110,000 USD to 106,000 USD. Google Merchant Center: Eligible offers · same account, country and Shopping destination; period-end snapshots changed from 1,240 · 28 Jan to 1,010 · 25 Feb. Compare the timing and definitions before attributing one change to the other.
About this example Synthetic data · Illustrative analysis · Changes require your approval.
How Hendrik handles your dataWant Hendrik to answer this with your data?
One analysis, different integrations
What each integration adds
Google Merchant Center
Offer eligibility, policy issues, and feed diagnostics show whether Shopping can serve the products you want to promote.
How to connect Google Merchant CenterConnect your stack
Set up each integration in one workspace.
- Create your Hendrik account. Choose a workspace for your business.
- Connect your data. Use each integration’s setup instructions above. Availability and permissions are shown in your workspace.
- Ask your first question. Hendrik uses the available data and tells you when a comparison needs more history or more data.
Requirements and data limits
What you need
- Use one explicit 28-day comparison window, time zone, market, and legal-entity scope before comparing values.
- Connected Shopify order, refund, and inventory data for the same store and comparison window.
- Connected Merchant Center account with offer diagnostics for the same market and product scope.
- Keep provider-specific definitions visible and use an identity or product mapping only where it is established for this workspace.
Keep these differences in mind
- Declared UTM text is not a verified ad-platform campaign identity; cost coverage and provenance control any margin claim.
- Offer diagnostics do not prove a store-product or campaign relationship unless that mapping is established.
- A Shopify product and Merchant offer cannot be treated as the same item without a verified mapping.
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