Shopify + Klaviyo + Recharge

Shopify sales fell. What changed in Klaviyo and Recharge?

Connect Shopify, Klaviyo and Recharge to Hendrik. Review storefront revenue, lifecycle messaging, and subscriber renewal health without double counting subscription commerce.

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Shopify + Klaviyo + Recharge review

Previous: 1–28 January. Current: 29 January–25 February. Both periods contain 28 days. Monetary values use USD and all timestamps use UTC. Shopify net orders fell from $110,000 to $106,000 while refunds rose from $6,800 to $9,200. Klaviyo flow-attributed orders rose from 310 to 420. Recharge renewals fell from 1,080 to 980.

MetricPreviousCurrent
Shopifynet order value (USD, 28 days)110,000 USD106,000 USD
Klaviyoflow-attributed orders (count, 28 days)310420
Rechargesuccessful renewals (count, 28 days)1,080980
Shopifyrefund value (USD, orders from the prior 28-day cohort)6,800 USD9,200 USD

What Hendrik checks

  1. Read Shopify outcome

    Review completed net orders and refunds as the store result.

  2. Review Klaviyo lifecycle activity

    Check flow sends, deliveries, clicks, audience changes, and attribution settings.

  3. Review Recharge renewals

    The third integration adds subscriber renewal, cancellation, and failed-payment health. It explains an existing-customer question that Shopify and Klaviyo alone cannot settle.

  4. Separate overlap

    Verify whether subscription orders appear in Shopify before comparing measures; do not add Recharge revenue to Shopify revenue.

About this example Synthetic data · Illustrative analysis · Changes require your approval.

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Set up each integration in one workspace.

  1. Create your Hendrik account. Choose a workspace for your business.
  2. Connect your data. Use each integration’s setup instructions above. Availability and permissions are shown in your workspace.
  3. Ask your first question. Hendrik uses the available data and tells you when a comparison needs more history or more data.
Requirements and data limits

What you need

  • Use one explicit 28-day comparison window, time zone, market, and legal-entity scope before comparing values.
  • Connected Shopify order, refund, and inventory data for the same store and comparison window.
  • Connected Klaviyo account with the relevant message, flow, and attribution definitions.
  • Connected Recharge account with comparable subscription, renewal, and cancellation definitions.
  • Keep provider-specific definitions visible and use an identity or product mapping only where it is established for this workspace.

Keep these differences in mind

  • Declared UTM text is not a verified ad-platform campaign identity; cost coverage and provenance control any margin claim.
  • Message attribution is observational and does not show that exposure caused a store, payment, or subscription outcome.
  • Subscription outcomes can overlap commerce and payment records; no campaign cohort or customer match is assumed.
  • Klaviyo flow attribution is not a payment record. Shopify and Recharge can overlap, so their commerce values are not additive.

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