Shopify
Orders, refunds, payment status, product cost coverage, and location inventory show what happened in the store.
How to connect ShopifyShopify + Klaviyo
Shopify revenue changed. Did Klaviyo change the mix?
Connect Shopify and Klaviyo to Hendrik. Check whether Klaviyo lifecycle activity changes the interpretation of Shopify orders and refunds before an acquisition decision.
See Hendrik at work
Shopify + Klaviyo review
Previous: 1–28 January. Current: 29 January–25 February. Both periods contain 28 days. Monetary values use USD and all timestamps use UTC.
| Metric | Previous | Current |
|---|---|---|
| Shopifynet order value (USD, 28 days) | 110,000 USD | 106,000 USD |
| Klaviyoflow-attributed orders (count, 28 days) | 310 | 420 |
| Shopifyrefund value (USD, orders from the prior 28-day cohort) | 6,800 USD | 9,200 USD |
What Hendrik checks
Order and refund cohorts
Compare Shopify net order value with refunds by original order cohort. Keep paid status and the store currency visible.
Message and audience definition
Check Klaviyo attribution setting, send volume, audience, exclusions, flow changes, and message window before interpreting attributed value.
Explain the divergence
Shopify: net order value (USD, 28 days) changed from 110,000 USD to 106,000 USD. Klaviyo: flow-attributed orders (count, 28 days) changed from 310 to 420. Compare the timing and definitions before attributing one change to the other.
About this example Synthetic data · Illustrative analysis · Changes require your approval.
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One analysis, different integrations
What each integration adds
Klaviyo
Flows, campaigns, and lifecycle activity show messages, audience changes, and repeat purchase context.
How to connect KlaviyoConnect your stack
Set up each integration in one workspace.
- Create your Hendrik account. Choose a workspace for your business.
- Connect your data. Use each integration’s setup instructions above. Availability and permissions are shown in your workspace.
- Ask your first question. Hendrik uses the available data and tells you when a comparison needs more history or more data.
Requirements and data limits
What you need
- Use one explicit 28-day comparison window, time zone, market, and legal-entity scope before comparing values.
- Connected Shopify order, refund, and inventory data for the same store and comparison window.
- Connected Klaviyo account with the relevant message, flow, and attribution definitions.
- Keep provider-specific definitions visible and use an identity or product mapping only where it is established for this workspace.
Keep these differences in mind
- Declared UTM text is not a verified ad-platform campaign identity; cost coverage and provenance control any margin claim.
- Message attribution is observational and does not show that exposure caused a store, payment, or subscription outcome.
- Klaviyo attributed value and Shopify order value must not be summed or deduplicated without identity data.
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