Shopify + Meta Ads

Meta reports higher sales. Did Shopify see it too?

Connect Shopify and Meta Ads to Hendrik. Test whether Meta Ads reported purchase value still supports the next spend move after Shopify net orders and refunds are reviewed.

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Shopify + Meta Ads review

Previous: 1–28 January. Current: 29 January–25 February. Both periods contain 28 days. Monetary values use USD and all timestamps use UTC.

MetricPreviousCurrent
Shopifynet order value (USD, 28 days)110,000 USD106,000 USD
Meta Adsreported conversion value (USD, 28 days)71,000 USD82,000 USD
Shopifyrefund value (USD, orders from the prior 28-day cohort)6,800 USD9,200 USD
Meta Adsspend (USD, consecutive 28-day periods)21,000 USD26,000 USD

What Hendrik checks

  1. Order and refund cohorts

    Compare Shopify net order value with refunds by original order cohort. Keep paid status and the store currency visible.

  2. Attribution and delivery mix

    Check Meta attribution setting, conversion event, placements, audiences, and creative delivery before interpreting reported outcomes.

  3. Explain the divergence

    Shopify: net order value (USD, 28 days) changed from 110,000 USD to 106,000 USD. Meta Ads: reported conversion value (USD, 28 days) changed from 71,000 USD to 82,000 USD. Compare the timing and definitions before attributing one change to the other.

About this example Synthetic data · Illustrative analysis · Changes require your approval.

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One analysis, different integrations

What each integration adds

Connect your stack

Set up each integration in one workspace.

  1. Create your Hendrik account. Choose a workspace for your business.
  2. Connect your data. Use each integration’s setup instructions above. Availability and permissions are shown in your workspace.
  3. Ask your first question. Hendrik uses the available data and tells you when a comparison needs more history or more data.
Requirements and data limits

What you need

  • Use one explicit 28-day comparison window, time zone, market, and legal-entity scope before comparing values.
  • Connected Shopify order, refund, and inventory data for the same store and comparison window.
  • Connected Meta Ads account with delivery and conversion reporting for the stated window.
  • Keep provider-specific definitions visible and use an identity or product mapping only where it is established for this workspace.

Keep these differences in mind

  • Declared UTM text is not a verified ad-platform campaign identity; cost coverage and provenance control any margin claim.
  • Meta attribution remains separate from store, payment, or CRM outcomes; do not sum it with another platform’s conversion value.
  • Meta attribution is not a deduplicated Shopify sales total.

Works better together

Find more combinations
  • Shopify
  • Google Ads
  • Meta Ads

Which channel deserves the next budget increase?

Connect Shopify, Google Ads and Meta Ads to Hendrik. Review two paid channels against the same store orders and refunds.

See Shopify + Google Ads + Meta Ads
  • Shopify
  • Meta Ads
  • Google Analytics 4

More ad spend. Fewer orders. Where is the gap?

Connect Shopify, Meta Ads and Google Analytics 4 to Hendrik. Separate ad performance, website behavior and store revenue before changing your budget.

See Shopify + Meta Ads + Google Analytics 4
  • Shopify
  • Meta Ads
  • Recharge

Did Meta bring less demand, or did renewals change?

Connect Shopify, Meta Ads and Recharge to Hendrik. Keep acquisition delivery separate from subscription renewal health while reviewing a revenue decline.

See Shopify + Meta Ads + Recharge

Your data. Your next step.

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