Meta Ads integration
Connect Meta Ads to Hendrik.
Hendrik reads Meta Ads campaigns, ad sets, ads, creative, and daily or hourly delivery reports so you can compare reported results with orders, payments, or lead quality.
Questions Hendrik can help answer
- Did delivery change before the reported result changed?
- Do refunds or lead quality change the budget choice?
- Which campaign change is worth testing next?
Meta Ads + Shopify example
Examine an apparent ROAS improvement
Same 21-day USD windows
| Metric | Previous | Current |
|---|---|---|
| Meta AdsSpend | US$30,000 | US$34,000 |
| Meta AdsReported purchase value | US$120,000 | US$153,000 |
| ShopifyRefund value | US$4,800 | US$10,400 |
What Hendrik checks
Verify attribution settings
Record Meta’s selected attribution setting before comparing periods.
Inspect delivery mix
Check placement, audience, and creative changes.
Review store timing
Determine whether refunds belong to the current selling period.
About this example Synthetic data · Illustrative analysis · Changes require your approval.
How Hendrik handles your dataWant Hendrik to answer this with your data?
Your connected data
What Hendrik reads from Meta Ads
Use Meta Ads with commerce or CRM data to see whether reported gains also appear in net store revenue or qualified leads.
- Campaigns
- Campaign, ad set, and ad structure.
- Creative
- Creative records for delivery review.
- Daily insights
- Daily platform delivery and reported outcomes.
- Hourly insights
- Hourly delivery reports where available.
Setup and access
Setup and access for Meta Ads
- Setup
- When enabled, sign in with Meta, grant read access, then select the ad account.
- Permissions
- Meta OAuth permission: ads_read.
- Supported accounts
- One Meta ad account.
- Available history
- The current product configuration defaults to 90 days. Hendrik shows the actual coverage after the first sync.
- Data refresh
- Configured data streams run from hourly to every 6 hours. Hendrik shows the published freshness for each source after sync.
- Setup time
- Meta Ads starts its initial sync after authorization, account selection, and data checks. The duration depends on the selected account and history.
- Can Hendrik make changes?
- Connecting reads Meta Ads data and does not change campaigns. If Hendrik later proposes a supported campaign change, a person must approve it before it runs.
- Integration availability
- Your workspace shows Connect or Request access for your account.
Requirements and data limits
What you need
- Confirm the exact ad account and selected attribution settings.
- Use the account timezone and comparable completed windows.
- Identify the metric definition before acting on it.
Keep these differences in mind
- Meta-reported conversions are not proof of incremental sales.
- Creative delivery does not prove creative causality.
- Store or CRM records need a proven matching rule for entity-level claims.
- The store comparison does not assign refunds to Meta campaigns.
Your data. Your next step.
Put Hendrik to work on your stack.
Create your account, choose your workspace and connect your data.
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