Shopify + WooCommerce

Are Shopify and WooCommerce sales moving in the same direction?

Connect Shopify and WooCommerce to Hendrik. Compare Shopify and WooCommerce store outcomes only for a real multi-store decision with explicit store, currency, and order scopes.

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Shopify + WooCommerce review

Previous: 1–28 January. Current: 29 January–25 February. Both periods contain 28 days. Monetary values use USD and all timestamps use UTC.

MetricPreviousCurrent
Shopifynet order value (USD, 28 days)110,000 USD106,000 USD
WooCommercenet order value (USD, all store channels, 28 days)96,000 USD93,000 USD
Shopifyrefund value (USD, orders from the prior 28-day cohort)6,800 USD9,200 USD

What Hendrik checks

  1. Order and refund cohorts

    Compare Shopify net order value with refunds by original order cohort. Keep paid status and the store currency visible.

  2. Order and refund dates

    Compare WooCommerce net order value with refund creation and original-order timing. WooCommerce does not supply campaign attribution.

  3. Explain the divergence

    Shopify: net order value (USD, 28 days) changed from 110,000 USD to 106,000 USD. WooCommerce: net order value (USD, all store channels, 28 days) changed from 96,000 USD to 93,000 USD. Compare the timing and definitions before attributing one change to the other.

About this example Synthetic data · Illustrative analysis · Changes require your approval.

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One analysis, different integrations

What each integration adds

Connect your stack

Set up each integration in one workspace.

  1. Create your Hendrik account. Choose a workspace for your business.
  2. Connect your data. Use each integration’s setup instructions above. Availability and permissions are shown in your workspace.
  3. Ask your first question. Hendrik uses the available data and tells you when a comparison needs more history or more data.
Requirements and data limits

What you need

  • Use one explicit 28-day comparison window, time zone, market, and legal-entity scope before comparing values.
  • Connected Shopify order, refund, and inventory data for the same store and comparison window.
  • Connected WooCommerce orders and refunds for the same store and comparison window.
  • Keep provider-specific definitions visible and use an identity or product mapping only where it is established for this workspace.

Keep these differences in mind

  • Declared UTM text is not a verified ad-platform campaign identity; cost coverage and provenance control any margin claim.
  • WooCommerce campaign attribution fields are unavailable; current data does not establish campaign revenue, historical COGS, settlement, or profit.
  • This is not a migration, synchronization, or combined revenue claim.

Your data. Your next step.

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