WooCommerce integration
Connect WooCommerce to Hendrik.
Hendrik reads WooCommerce orders, refunds, products, customers, and current inventory so you can compare advertising reports with store results.
Questions Hendrik can help answer
- Did net order value move with the advertising report?
- Did refunds change the store result?
- Is current stock a reason to limit more demand?
WooCommerce + Google Ads example
Platform value rises while store net value falls
All figures are USD for the same completed 28-day windows
| Metric | Previous | Current |
|---|---|---|
| Google AdsSpend | US$20,000 | US$25,000 |
| Google AdsReported conversion value | US$80,000 | US$100,000 |
| WooCommerceNet order value | US$100,000 | US$98,000 |
What Hendrik checks
Check matching windows
Use completed periods and identify whether refund recognition differs from the advertising platform.
Inspect refund timing
Test whether refunds were created for earlier orders.
Review stock
Check whether current low-stock items make additional demand undesirable.
About this example Synthetic data · Illustrative analysis · Changes require your approval.
How Hendrik handles your dataWant Hendrik to answer this with your data?
Your connected data
What Hendrik reads from WooCommerce
Use WooCommerce with ads data to compare reported conversion value with store orders, refunds, and current stock.
- Orders
- Store order facts and order-line details.
- Refunds
- Refund records incorporated into net order value.
- Products
- Products, variations, SKU, quantity, and order-line value.
- Inventory snapshot
- Current stock state, not inventory movement history.
Setup and access
Setup and access for WooCommerce
- Setup
- Enter the store URL and approve WooCommerce application read access. Setup can request 1 to 730 days of history.
- Permissions
- WooCommerce application authentication with read access.
- Supported accounts
- One store, identified by its store, site, and home URLs.
- Available history
- WooCommerce setup defaults to 90 days and accepts 1 to 730 days. Hendrik shows the actual coverage after the first sync.
- Data refresh
- Configured data streams run from hourly to every 6 hours. Hendrik shows the published freshness for each source after sync.
- Setup time
- WooCommerce starts its initial sync after authorization, account selection, and data checks. The duration depends on the selected account and history.
- Can Hendrik make changes?
- Connecting reads WooCommerce data. It does not change products, inventory, or orders.
- Integration availability
- Your workspace shows Connect or Request access for your account.
Requirements and data limits
What you need
- Confirm the exact WooCommerce store is available in the workspace.
- Use completed, comparable windows and one currency.
- Keep order and refund date definitions visible.
Keep these differences in mind
- WooCommerce attribution source, medium, campaign, and content are unavailable in the current model.
- It does not provide payment settlement, disputes, or order-level COGS history.
- Current inventory does not prove stock at the time of an order.
- This aggregate comparison does not show that Google Ads caused the change.
Your data. Your next step.
Put Hendrik to work on your stack.
Create your account, choose your workspace and connect your data.
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