TikTok Ads
Spend, delivery, and TikTok reported conversions show the TikTok Ads side of the question and its destination.
How to connect TikTok AdsTikTok Ads + PostHog
Did TikTok Ads change, or did the product journey change after the click?
Connect TikTok Ads and PostHog to Hendrik. Compare TikTok Ads destination delivery with PostHog captured journey data and release context.
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TikTok Ads + PostHog review
Previous: 1–28 January. Current: 29 January–25 February. Both periods contain 28 days. Monetary values use USD and all timestamps use UTC.
| Metric | Previous | Current |
|---|---|---|
| TikTok Adsreported conversion value (USD, 28 days) | 38,000 USD | 45,000 USD |
| PostHogcheckout-completed events (count, 28 days) | 1,360 | 1,160 |
| TikTok Adsspend (USD, consecutive 28-day periods) | 21,000 USD | 26,000 USD |
What Hendrik checks
Destination and delivery mix
Check TikTok Ads destination, conversion event, country and platform mix. Keep website and TikTok Shop outcomes separate.
Event and release context
Check PostHog event definition, instrumentation coverage, feature-flag exposure, annotations, and session scope before interpreting a journey change.
Explain the divergence
TikTok Ads: reported conversion value (USD, 28 days) changed from 38,000 USD to 45,000 USD. PostHog: checkout-completed events (count, 28 days) changed from 1,360 to 1,160. Compare the timing and definitions before attributing one change to the other.
About this example Synthetic data · Illustrative analysis · Changes require your approval.
How Hendrik handles your dataWant Hendrik to answer this with your data?
One analysis, different integrations
What each integration adds
PostHog
Events, sessions, releases, and feature flags show whether the product or checkout journey changed.
How to connect PostHogConnect your stack
Set up each integration in one workspace.
- Create your Hendrik account. Choose a workspace for your business.
- Connect your data. Use each integration’s setup instructions above. Availability and permissions are shown in your workspace.
- Ask your first question. Hendrik uses the available data and tells you when a comparison needs more history or more data.
Requirements and data limits
What you need
- Use one explicit 28-day comparison window, time zone, market, and legal-entity scope before comparing values.
- Connected TikTok Ads account with delivery and conversion reporting for the stated window.
- Connected PostHog project with the relevant event definition and capture coverage.
- Keep provider-specific definitions visible and use an identity or product mapping only where it is established for this workspace.
Keep these differences in mind
- TikTok attribution is not a verified order, payment, or customer relationship without an explicit mapping.
- Captured events depend on instrumentation and coverage; they do not automatically identify a payment, order, or campaign.
- TikTok Ads does not automatically identify PostHog persons or orders.
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