TikTok Ads integration
Connect TikTok Ads to Hendrik.
Hendrik reads TikTok Ads campaigns, ad groups, ads, audience, country, platform, and daily or hourly reports so you can compare delivery with website or Shop outcomes.
Questions Hendrik can help answer
- Which delivery change came before the result?
- Did country or platform mix change?
- Do website and Shop results point to different actions?
TikTok Ads + Google Analytics 4 example
Check a country-mix change
Same 14-day USD windows
| Metric | Previous | Current |
|---|---|---|
| TikTok AdsSpend | US$12,000 | US$12,300 |
| TikTok AdsUS click share | 72% | 49% |
| Google Analytics 4US sessions from TikTok | 18,000 | 10,500 |
What Hendrik checks
Confirm destination tagging
Verify that GA4’s TikTok traffic definition is comparable.
Review geo targeting
Inspect campaign and ad group targeting changes.
Separate measurement scopes
Do not fold Shop outcomes into website sessions.
About this example Synthetic data · Illustrative analysis · Changes require your approval.
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Your connected data
What Hendrik reads from TikTok Ads
Use TikTok Ads with GA4, commerce, or TikTok Shop to see whether results changed in ad delivery, site traffic, or marketplace outcomes.
- Campaign hierarchy
- Advertiser, campaign, ad group, and ad records.
- Ad reports
- Daily and hourly delivery reports.
- Audience reports
- Audience reports.
- Country and platform reports
- Delivery by country and platform.
Setup and access
Setup and access for TikTok Ads
- Setup
- When enabled, sign in with TikTok for Business and select the advertiser account.
- Permissions
- TikTok permissions: advertiser.info, advertiser.ad, and advertiser.report.
- Supported accounts
- One TikTok advertiser account.
- Available history
- The current product configuration defaults to 90 days. Hendrik shows the actual coverage after the first sync.
- Data refresh
- Configured data streams run from every 3 hours to daily. Hendrik shows the published freshness for each source after sync.
- Setup time
- TikTok Ads starts its initial sync after authorization, account selection, and data checks. The duration depends on the selected account and history.
- Can Hendrik make changes?
- Connecting reads TikTok Ads data. It does not change campaigns, ads, or targeting.
- Integration availability
- Your workspace shows Connect or Request access for your account.
Requirements and data limits
What you need
- Confirm the advertiser account and its timezone.
- Define conversion metrics and reporting window.
- Keep TikTok Shop and website destinations separate.
Keep these differences in mind
- Reported conversions are platform reports, not causal sales proof.
- TikTok Shop data is a separate marketplace scope.
- Campaign-to-order identity requires a verified mapping.
- The traffic comparison does not prove why TikTok delivery changed.
Your data. Your next step.
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Create your account, choose your workspace and connect your data.
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