WooCommerce + HubSpot

Are HubSpot assisted sales showing up as WooCommerce purchases?

Connect WooCommerce and HubSpot to Hendrik. Compare WooCommerce store-level orders and refunds with HubSpot pipeline movement where the business has a real lead-assisted journey.

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WooCommerce + HubSpot review

Previous: 1–28 January. Current: 29 January–25 February. Both periods contain 28 days. Monetary values use USD and all timestamps use UTC. The example compares acquisition measures with CRM deal progression. A submitted lead and a qualified deal are different events, with different reporting dates.

MetricPreviousCurrent
WooCommercenet order value (USD, all store channels, 28 days)96,000 USD93,000 USD
HubSpotqualified deals created (count, 28 days)3429
WooCommercerefund value (USD, orders from the prior 28-day cohort)5,600 USD7,900 USD

What Hendrik checks

  1. Order and refund dates

    Compare WooCommerce net order value with refund creation and original-order timing. WooCommerce does not supply campaign attribution.

  2. Pipeline definition

    Check HubSpot form routing, deal stage definition, stage-history timing, and identity coverage before using pipeline movement.

  3. Explain the divergence

    WooCommerce: net order value (USD, all store channels, 28 days) changed from 96,000 USD to 93,000 USD. HubSpot: qualified deals created (count, 28 days) changed from 34 to 29. Compare the timing and definitions before attributing one change to the other.

About this example Synthetic data · Illustrative analysis · Changes require your approval.

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One analysis, different integrations

What each integration adds

Connect your stack

Set up each integration in one workspace.

  1. Create your Hendrik account. Choose a workspace for your business.
  2. Connect your data. Use each integration’s setup instructions above. Availability and permissions are shown in your workspace.
  3. Ask your first question. Hendrik uses the available data and tells you when a comparison needs more history or more data.
Requirements and data limits

What you need

  • Use one explicit 28-day comparison window, time zone, market, and legal-entity scope before comparing values.
  • Connected WooCommerce orders and refunds for the same store and comparison window.
  • Connected HubSpot account with agreed lifecycle and deal-stage definitions.
  • Keep provider-specific definitions visible and use an identity or product mapping only where it is established for this workspace.

Keep these differences in mind

  • WooCommerce campaign attribution fields are unavailable; current data does not establish campaign revenue, historical COGS, settlement, or profit.
  • Contacts and deals do not automatically map to an ad-platform lead, website session, store order, or Stripe payment.
  • WooCommerce has no automatic HubSpot contact or campaign relationship.

Your data. Your next step.

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