Google Ads
Spend, delivery, and Google reported conversions show the Google Ads side of the question.
How to connect Google AdsGoogle Ads + Google Analytics 4
Did Google Ads traffic change, or did visitors behave differently after the click?
Connect Google Ads and Google Analytics 4 to Hendrik. Compare Google Ads clicks and conversion reporting with GA4 paid-traffic sessions and events to locate a measurement or destination gap.
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Google Ads + Google Analytics 4 review
Previous: 1–28 January. Current: 29 January–25 February. Both periods contain 28 days. Monetary values use USD and all timestamps use UTC.
| Metric | Previous | Current |
|---|---|---|
| Google Adsreported conversion value (USD, 28 days) | 88,000 USD | 105,000 USD |
| Google Analytics 4reported purchase events (count, 28 days) | 1,420 | 1,230 |
| Google Adsspend (USD, consecutive 28-day periods) | 21,000 USD | 26,000 USD |
| Google Analytics 4GA4 paid sessions (configured channel group, consecutive 28-day periods) | 16,800 | 15,300 |
What Hendrik checks
Conversion and delivery settings
Check Google Ads conversion actions, attribution window, change events, and campaign mix before interpreting reported value or leads.
Traffic measurement
Check GA4 property, timezone, consent coverage, source definition, and event configuration before comparing sessions or transactions.
Explain the divergence
Google Ads: reported conversion value (USD, 28 days) changed from 88,000 USD to 105,000 USD. Google Analytics 4: reported purchase events (count, 28 days) changed from 1,420 to 1,230. Compare the timing and definitions before attributing one change to the other.
About this example Synthetic data · Illustrative analysis · Changes require your approval.
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One analysis, different integrations
What each integration adds
Google Analytics 4
Traffic acquisition, landing pages, and on site events show where the website journey changed.
How to connect Google Analytics 4Connect your stack
Set up each integration in one workspace.
- Create your Hendrik account. Choose a workspace for your business.
- Connect your data. Use each integration’s setup instructions above. Availability and permissions are shown in your workspace.
- Ask your first question. Hendrik uses the available data and tells you when a comparison needs more history or more data.
Requirements and data limits
What you need
- Use one explicit 28-day comparison window, time zone, market, and legal-entity scope before comparing values.
- Connected Google Ads account with spend and conversion reporting for the stated window.
- Connected GA4 property with comparable acquisition and event reporting.
- Keep provider-specific definitions visible and use an identity or product mapping only where it is established for this workspace.
Keep these differences in mind
- Google-reported conversion value is platform attribution, not incremental revenue or a deduplicated business total.
- GA4 events and attribution do not automatically establish a paid order, payment, or campaign relationship.
- Google Ads and GA4 apply different measurement rules; their values are not deduplicated revenue.
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