Google Ads + Meta Ads

How are Google Ads and Meta pacing against each other?

Connect Google Ads and Meta Ads to Hendrik. Compare Google Ads and Meta Ads spend, delivery, and each platform’s reported outcomes before a cross-channel budget reallocation.

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Google Ads + Meta Ads review

Previous: 1–28 January. Current: 29 January–25 February. Both periods contain 28 days. Monetary values use USD and all timestamps use UTC.

MetricPreviousCurrent
Google Adsreported conversion value (USD, 28 days)88,000 USD105,000 USD
Meta Adsreported conversion value (USD, 28 days)71,000 USD82,000 USD
Google Adsspend (USD, consecutive 28-day periods)21,000 USD26,000 USD
Meta Adsspend (USD, consecutive 28-day periods)21,000 USD26,000 USD

What Hendrik checks

  1. Conversion and delivery settings

    Check Google Ads conversion actions, attribution window, change events, and campaign mix before interpreting reported value or leads.

  2. Attribution and delivery mix

    Check Meta attribution setting, conversion event, placements, audiences, and creative delivery before interpreting reported outcomes.

  3. Explain the divergence

    Google Ads: reported conversion value (USD, 28 days) changed from 88,000 USD to 105,000 USD. Meta Ads: reported conversion value (USD, 28 days) changed from 71,000 USD to 82,000 USD. Compare the timing and definitions before attributing one change to the other.

About this example Synthetic data · Illustrative analysis · Changes require your approval.

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One analysis, different integrations

What each integration adds

Connect your stack

Set up each integration in one workspace.

  1. Create your Hendrik account. Choose a workspace for your business.
  2. Connect your data. Use each integration’s setup instructions above. Availability and permissions are shown in your workspace.
  3. Ask your first question. Hendrik uses the available data and tells you when a comparison needs more history or more data.
Requirements and data limits

What you need

  • Use one explicit 28-day comparison window, time zone, market, and legal-entity scope before comparing values.
  • Connected Google Ads account with spend and conversion reporting for the stated window.
  • Connected Meta Ads account with delivery and conversion reporting for the stated window.
  • Keep provider-specific definitions visible and use an identity or product mapping only where it is established for this workspace.

Keep these differences in mind

  • Google-reported conversion value is platform attribution, not incremental revenue or a deduplicated business total.
  • Meta attribution remains separate from store, payment, or CRM outcomes; do not sum it with another platform’s conversion value.
  • Do not sum reported conversion value or claim deduplicated cross-channel ROAS.

Works better together

Find more combinations
  • Shopify
  • Google Ads
  • Meta Ads

Which channel deserves the next budget increase?

Connect Shopify, Google Ads and Meta Ads to Hendrik. Review two paid channels against the same store orders and refunds.

See Shopify + Google Ads + Meta Ads
  • WooCommerce
  • Google Ads
  • Meta Ads

Which channel deserves the next budget increase?

Connect WooCommerce, Google Ads and Meta Ads to Hendrik. Review two paid channels against the same store orders and refunds.

See WooCommerce + Google Ads + Meta Ads

Your data. Your next step.

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