WooCommerce + Google Ads + Meta Ads

Which channel deserves the next budget increase?

Connect WooCommerce, Google Ads and Meta Ads to Hendrik. Review two paid channels against the same store orders and refunds.

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WooCommerce + Google Ads + Meta Ads review

Previous: 1–28 January. Current: 29 January–25 February. Both periods contain 28 days. Monetary values use USD and all timestamps use UTC. Net order value fell from $96,000 to $93,000 while refunds rose from $5,600 to $7,900. Google Ads: spend rose from $21,000 to $26,000 while platform conversion value rose from $88,000 to $105,000. Meta Ads: spend rose from $21,000 to $26,000 while platform conversion value rose from $71,000 to $82,000.

MetricPreviousCurrent
WooCommercenet order value (USD, all store channels, 28 days)96,000 USD93,000 USD
Google Adsreported conversion value (USD, 28 days)88,000 USD105,000 USD
Meta Adsreported conversion value (USD, 28 days)71,000 USD82,000 USD
WooCommercerefund value (USD, orders from the prior 28-day cohort)5,600 USD7,900 USD
Google Adsspend (USD, consecutive 28-day periods)21,000 USD26,000 USD
Meta Adsspend (USD, consecutive 28-day periods)21,000 USD26,000 USD

What Hendrik checks

  1. Read WooCommerce net orders and refunds

    Use the store result as the commercial cross-check; do not allocate it across channels from these integrations alone.

  2. Review Google Ads independently

    Inspect search, Shopping, and Performance Max delivery, spend, delivery, conversion configuration, and any operator-recorded changes.

  3. Review Meta Ads independently

    The third integration adds a second delivery and reporting system. Compare its own spend and delivery pattern; do not add its conversion value to Google Ads's.

  4. Find the controllable change

    Ask which channel changed budget, targeting, creative, landing destination, or conversion configuration during the period.

About this example Synthetic data · Illustrative analysis · Changes require your approval.

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One analysis, different integrations

What each integration adds

Connect your stack

Set up each integration in one workspace.

  1. Create your Hendrik account. Choose a workspace for your business.
  2. Connect your data. Use each integration’s setup instructions above. Availability and permissions are shown in your workspace.
  3. Ask your first question. Hendrik uses the available data and tells you when a comparison needs more history or more data.
Requirements and data limits

What you need

  • Use one explicit 28-day comparison window, time zone, market, and legal-entity scope before comparing values.
  • Connected WooCommerce orders and refunds for the same store and comparison window.
  • Connected Google Ads account with spend and conversion reporting for the stated window.
  • Connected Meta Ads account with delivery and conversion reporting for the stated window.
  • Keep provider-specific definitions visible and use an identity or product mapping only where it is established for this workspace.

Keep these differences in mind

  • WooCommerce campaign attribution fields are unavailable; current data does not establish campaign revenue, historical COGS, settlement, or profit.
  • Google-reported conversion value is platform attribution, not incremental revenue or a deduplicated business total.
  • Meta attribution remains separate from store, payment, or CRM outcomes; do not sum it with another platform’s conversion value.
  • Two platform conversion reports are not a deduplicated revenue total. WooCommerce data does not establish channel causality.

Works better together

Find more combinations
  • WooCommerce
  • Google Ads

Google Ads looks stronger. Are WooCommerce sales up too?

Connect WooCommerce and Google Ads to Hendrik. Check whether Google Ads reported conversion value agrees with WooCommerce store-level net order and refund movement.

See WooCommerce + Google Ads
  • WooCommerce
  • Meta Ads

Meta reports higher sales. Did WooCommerce see it too?

Connect WooCommerce and Meta Ads to Hendrik. Use WooCommerce net orders and refunds to test whether Meta Ads reported results support the next budget decision.

See WooCommerce + Meta Ads
  • Google Ads
  • Meta Ads

How are Google Ads and Meta pacing against each other?

Connect Google Ads and Meta Ads to Hendrik. Compare Google Ads and Meta Ads spend, delivery, and each platform’s reported outcomes before a cross-channel budget reallocation.

See Google Ads + Meta Ads

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