Google Ads
Spend, delivery, and Google reported conversions show the Google Ads side of the question.
How to connect Google AdsGoogle Ads + TikTok Ads
How are Google Ads and TikTok Ads pacing against each other?
Connect Google Ads and TikTok Ads to Hendrik. Review Google Ads and TikTok Ads delivery separately to decide whether a cross-channel pacing change is justified.
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Google Ads + TikTok Ads review
Previous: 1–28 January. Current: 29 January–25 February. Both periods contain 28 days. Monetary values use USD and all timestamps use UTC.
| Metric | Previous | Current |
|---|---|---|
| Google Adsreported conversion value (USD, 28 days) | 88,000 USD | 105,000 USD |
| TikTok Adsreported conversion value (USD, 28 days) | 38,000 USD | 45,000 USD |
| Google Adsspend (USD, consecutive 28-day periods) | 21,000 USD | 26,000 USD |
| TikTok Adsspend (USD, consecutive 28-day periods) | 21,000 USD | 26,000 USD |
What Hendrik checks
Conversion and delivery settings
Check Google Ads conversion actions, attribution window, change events, and campaign mix before interpreting reported value or leads.
Destination and delivery mix
Check TikTok Ads destination, conversion event, country and platform mix. Keep website and TikTok Shop outcomes separate.
Explain the divergence
Google Ads: reported conversion value (USD, 28 days) changed from 88,000 USD to 105,000 USD. TikTok Ads: reported conversion value (USD, 28 days) changed from 38,000 USD to 45,000 USD. Compare the timing and definitions before attributing one change to the other.
About this example Synthetic data · Illustrative analysis · Changes require your approval.
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One analysis, different integrations
What each integration adds
TikTok Ads
Spend, delivery, and TikTok reported conversions show the TikTok Ads side of the question and its destination.
How to connect TikTok AdsConnect your stack
Set up each integration in one workspace.
- Create your Hendrik account. Choose a workspace for your business.
- Connect your data. Use each integration’s setup instructions above. Availability and permissions are shown in your workspace.
- Ask your first question. Hendrik uses the available data and tells you when a comparison needs more history or more data.
Requirements and data limits
What you need
- Use one explicit 28-day comparison window, time zone, market, and legal-entity scope before comparing values.
- Connected Google Ads account with spend and conversion reporting for the stated window.
- Connected TikTok Ads account with delivery and conversion reporting for the stated window.
- Keep provider-specific definitions visible and use an identity or product mapping only where it is established for this workspace.
Keep these differences in mind
- Google-reported conversion value is platform attribution, not incremental revenue or a deduplicated business total.
- TikTok attribution is not a verified order, payment, or customer relationship without an explicit mapping.
- The platforms do not provide deduplicated conversions or causal cross-channel credit.
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